Zomato Pure Veg Strategy Under Fire
PESTEL Analysis
I wrote the PESTEL analysis of Zomato’s Pure Veg strategy. I was asked to write this analysis under 1000 words, the deadline was just 5 hours. I went through Zomato’s financials, competitors’ financials, the market dynamics, and the global food and travel landscape. Zomato’s Pure Veg strategy is to increase veg outdoor presence through its new Zomato Food App, partnerships with eco-friendly restaurants, and creating content around veg. Zomato
Porters Five Forces Analysis
In late April this year, when India’s food delivery industry saw a huge surge in demand due to the national lockdown, the world’s largest food delivery service, Zomato, took an unusual step, promoting pure veg food items exclusively. Several food delivery apps such as FoodPanda, BigBasket, and Swiggy have also followed the trend, where vegetarian or vegan options became the main focus. However, just days later, the platform faced flak from the customers and industry professionals. In
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Zomato, one of India’s most successful online food delivery start-ups, is under fire from its users for not complying with their food choices’ veggies s. The company’s food items from multiple restaurants are not considered veg in accordance with the 100% vegetarian restaurant s. It has been the top priority to ensure compliance with the Vegetarian . According to a survey conducted by NDTV’s Health and Fitness channel, the Indian population, on an average, consumes around 36
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As the world battles the COVID-19 pandemic, many companies have adopted ‘pure veg’ strategy for their operations. Zomato, one of the leading food delivery platforms, is also among those companies. However, Zomato is facing some challenges with its pure veg strategy as it is not getting the expected returns. The company was planning to launch 200-odd vegan restaurants, and it started with 25 such restaurants. However, the demand has been lesser than anticipated, and Zomato’s food delivery services are
VRIO Analysis
Zomato is India’s most famous food-tech platform, and now it is facing a huge heat after a few customers complained about its veg-only menu items. They shared their concerns with the company, and according to what they told me, Zomato responded to it. But the company seems to have made no effort to take the criticism seriously. The main issue is its zero-vegetarian option policy. Zomato’s veg-only menu is only available at its restaurants, which were opened in September 2018. So many food
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The world’s largest food delivery platform, Zomato, made waves by announcing an exclusive partnership with Govt. Food Corporation of India for bringing alive the “Vegetarian” food delivery section. It was an idea that initially was met with mixed reactions, but the food giant has been able to put the right strategies in place for an overwhelming response from the market. webpage But now, things seem different. As soon as the partnership was announced, the food delivery platforms, which had always been in a lull for the ‘ve