Chennai Super Kings Rebuilding a Tainted Brand
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When the Chennai Super Kings entered IPL 2014 as defending champions, it was expected that the brand that had not tasted success since their maiden title in 2010 would undergo a severe brand re-invention under new ownership, led by former cricket legend Mahela Jayawardene. The franchise had experienced a fairytale run since then, but the dream was fading, the brand, even, was turning out to be tainted. Fans in Tamil Nadu were in despair, disillusion
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I am proud to call myself a die-hard fan of Chennai Super Kings. I was born and raised in Chennai and have followed this team religiously since 2008. The moment I saw Dhoni’s CSK on the television, I knew I was going to fall in love with the team. But as much as I fell in love with Dhoni, I never understood why this team has never been able to establish a permanent foothold in Indian cricket. From 2008 till date, Chennai Super
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In the past few years, cricket had lost much of its value and fans were disappointed that they did not know or even heard about many of the players involved with the franchise. And it all started with the departure of Mahendra Singh Dhoni and MS Dhoni’s retirement. I still vividly remember how MS Dhoni was a great cricketer who was once considered the most elegant player in the world. But he did not play his last match as captain, a player, and a human being. Earlier, Chennai Super
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Chennai Super Kings has been rebuilding a tainted brand over a span of three seasons. While the first two seasons have been less successful than the last one, the recent years saw an improvement. this article As we all know Chennai is a place known for its glamour and beauty. It is known as the Garden City. Chennai boasts of a cosmopolitan, vibrant lifestyle. Chennai, being a place where people love to enjoy their life, attracts a lot of tourists from various corners of the globe.
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The Chennai Super Kings, which dominated the Indian Premier League cricket tournament for three seasons in a row, were the most successful team in Indian cricket for the second consecutive season. However, this dominance came at a steep price, with the team being tainted by various allegations of match-fixing. The allegations eventually led to the suspension of the players and management, and, after the suspension, the team has never been able to regain its place in the top echelons of Indian cricket. To put the
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Chennai Super Kings Rebuilding a Tainted Brand I’ve been following the cricket world for more than a decade. This Tamil Nadu’s premier cricket team has had many highs and lows, from playing at the top level to being considered a dysfunctional entity. The recent debacle at the IPL has further tarnished their brand and it seems like this cricket world of ours is losing its charm. The world is now clueless about Chennai Super Kings, their cricket, and