Haier Taking a Chinese Company Global in 2011
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Haier, a Chinese home appliance manufacturer, made a huge breakthrough in the global market in 2011. The Chinese giant has expanded its presence beyond its home country to become a global brand. Haier’s expansion plan in 2011 is aimed at meeting the world’s ever-increasing energy and water consumption demands while minimizing carbon footprints. The company invested billions of dollars in this strategy by opening new factories and expanding its product portfolio. Haier, which had once focused on the manufacture
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In 2011 Haier, a Chinese household appliances manufacturer, launched its globalization strategy. The company intended to expand its market share by penetrating international markets like the US, Europe and Southeast Asia. Haier targeted five key regions — the US, Europe, Southeast Asia, Australia and South Africa. The company’s strategy involved four key components: 1. Expanding into the US market — the largest appliances market globally with a vast pool of potential consumers. 2. Exp
Porters Five Forces Analysis
Haier Taking a Chinese Company Global in 2011 — How to do it? How to take a Chinese company global? This is the major challenge which aims a global expansion of any company. A Chinese Company can do it with no extra effort. It only requires a strategy, some courage and most important, financial strength. To be a global company, you must: 1. Be in the right place – at the right time. If your product is a good one and the market is growing, why shouldn’t you be in the market?
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Topic: China-US Trade Stance: The Trade War Between US and China Section: Economics In this section, I describe the current trade war between the US and China, and suggest possible solutions or counter-measures: 1. Exclusion Policy: Both countries should exempt 49 percent of the US from the tariffs, in order to reduce the trade imbalance, and balance the relationship. 2. Trade Deficit Cancelling: The US should offer China a $200 billion credit against their trade def
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In the third quarter of 2011, Haier took a Chinese company, Tesla, public on the Nasdaq stock exchange. Haier is the global leader in home appliances, and Tesla is the pioneer of electric car, Tesla Model S. Haier invested $100 million in Tesla during this process. Haier is the largest shareholder in Tesla, and Tesla has gained significant attention from the public, investors, and media. I took this case study for 2
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In 2011, Haier Group Corporation became the largest global consumer electronics retailer in terms of retail sales in China. This remarkable achievement was mainly attributed to the management’s effective and strategic decision-making, consistent and disciplined execution, as well as the company’s innovative marketing approaches and technological advancements. In January 2011, Haier Group entered the international market through a joint venture company in Hong Kong. As an important strategic decision, the company decided to invest in this venture through
PESTEL Analysis
In 2011, Haier launched in China its Tsingtao 240 brand. Tsingtao 240 is the first brand of Haier in China, targeting the Chinese market’s youth. This brand will be launched in major Chinese cities in 2011, mainly in Beijing and Shenzhen. visit site The product range of Haier Tsingtao 240 will be expanded to reach 40 product categories by 2015. I used “Tsingtao 2