Mondelez India Social Media Crisis Sugar Content in Bournvita
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I had some great memories of my childhood from the “Our Picks” section in the Bournvita packaging, where they showcase “Famous Cakes” and “Rolls Royce Cupcakes”. I fondly recalled the “Our Pick” cakes as a child when we would often visit my grandparents’ house. The “Famous Cakes” section had amazing cakes like Carrot Cake, Chocolate Cake, Blueberry Cake, Banana Cream Cake, Oat
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Sugar content in Bournvita – An investigation of Mondelez India’s brand promotion and how it went astray In March 2019, the brand of a well-known consumer goods company, Mondelez India Pvt. Ltd., caused a sensation when they launched a product called “Bournvita”. They did so in order to appeal to a segment of the market which is highly conscious about ‘healthy’ food. However, the company got accused of promoting ‘sugary’ food products with ‘health’ benefits.
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Case Study Solution
Throughout 2016 Mondelez India’s social media presence went from strength to strength. However, during May 2016, one of the products they are known for – Bournvita, made headlines because of sugar content. Bournvita is known for a high sugar content in its products. The problem with this product is that it adds calories, sugar, fat, and empty calories which lead to weight gain and overeating. The ad was released on 23rd May 2016 (National Diab