Wasoko Going the Last Mile for Informal Retailers
Problem Statement of the Case Study
“We Are a New Startup in Kenya, and It Is Going to Be a Big Disruption!”: The rise of the last mile retail, also known as e-commerce, has changed the way people shop for goods, from rural to urban areas in Kenya. As the economy continues to grow, Kenyans have become more inclined to e-commerce due to rising internet connectivity and growing disposable incomes. In this article, we will be exploring the journey of Wasoko, a Kenyan startup founded by four young
Case Study Analysis
Wasoko (previously known as BKash Biz) is a Bangladesh-based digital payments and e-commerce solutions firm that has emerged as one of the biggest players in the informal retailing sector in Bangladesh. Its goal is to empower small and medium-sized businesses (SMBs) across the country to grow and expand their operations by enabling them to access banking, payment, and e-commerce services through its various payment gateways, as well as to leverage its knowledge of the informal retailing
Marketing Plan
“The story goes like this — I’ve had a love affair with Nigeria’s vibrant market, and for the better part of four years, I’ve been in a state of rapture. In that time, I’ve witnessed a paradigm shift from informal retail to formal retail. When I think of informal retailers, I think of the unemployed graduates, the elderly women, the teenage boys selling handmade wares, and their tiny carts of fried and
SWOT Analysis
My company was selected as a Finalist in the 2015 Social Business category at the inaugural Social Good Awards. This was a significant achievement, and I wanted to share this story. The Social Good Awards was launched in December 2014 as an annual event designed to recognize companies, individuals, and organizations for their innovative social solutions. visit this site In the run-up to the event, we were invited to submit our case study for the Best Social Business of the Year Award. I shared my case study with my team members and colleagues, and
BCG Matrix Analysis
Wasoko is a mobile money transfer platform, which launched in Kenya in late 2015. It has raised about $32m since then from prominent investors. I worked as an Investor Relations Executive for it in 2016. I was tasked with developing and implementing a marketing strategy. We created awareness campaigns across various media channels (digital, radio, television) and events. We were running paid social media ads, radio spots, and a newspaper ad. We also did an exclusive interview with the CEO
Financial Analysis
I recently met with an informal retailer in Lagos, who told me she was the last one in the last mile of informal retail delivery to her customers. She said this because she had just sold out of her inventory of groceries in the local stores where she sells. Amid a few more anecdotes, my interviewee revealed that her store had grown in the past few years, and she was able to expand her reach by using Wasoko, an online marketplace that provides her with products at competitive rates. The
Evaluation of Alternatives
As I said, the question I faced is: Why was the last mile for informal retailers going the way of the proverbial dodo? Well, I was able to find my answer by researching further. What happened to the dodo, as you may recall, is that it disappeared because its last mile could not keep up with the pace of evolution in the early part of the 16th century. The dodo, as its name suggests, was a bird endemic to Mauritius that flourished for centuries before it vanished as
PESTEL Analysis
When I was growing up, my family would frequently make their daily grocery shopping trips to the neighborhood supermarket. It was a ritual – a daily routine. However, during the last decade, we have seen many retailers coming up – some successful, others not. But there was one store that I always knew and had always wanted to buy from – a store called Wasoko. Wasoko was founded in 2015, and since then, it has been operating as a micro-grocer in Nairobi. Its tagline –