Southwest Airlines Cutting Through the Storm
SWOT Analysis
The company was once a small and relatively unknown airline with just a handful of planes and a few passengers on board when the financial crisis took hold. However, Southwest Airlines, with its low fares, efficient and fast operations, customer-centric service, low fuel costs, and low-cost labor, turned into a powerful competitor. The company’s leadership, competent staff, and relentless focus on operational efficiency have contributed to the company’s success. But as the pandemic spread across the globe, Southwest Airlines experienced a massive
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Southwest Airlines is the largest and most well-known low-cost airlines in the world. The company was born in 1967 in Brownsville, Texas, when a small group of pilots from Southwest Airlines Co. Began flying to other places, creating a business for themselves that allowed them to afford to live in the same small house. After being re-named Southwest, the airline has been operating its current name since 2006. Southwest is best known for its low-fare, low-competition
BCG Matrix Analysis
The airline industry has been affected by global economic slowdown, terrorism attacks, and the ongoing health crisis. In Southwest Airlines, CEO Gary Kelly and his team have taken decisive actions in order to maintain their competitive edge in the tough market. Here are some of the tactics they adopted: 1. Aggressive pricing: Southwest Airlines launched “Ticket Discount 2.0” to offer unmatched discounted fares on domestic flights. The ticket prices went as low as $15 per passenger, and their
VRIO Analysis
Southwest Airlines is one of the most successful companies that is going from strength to strength. Southwest’s VRIO analysis, based on the value proposition (VP) framework, identifies the major drivers for growth in the market and the main challenges and opportunities faced by the company. Here’s a summary: VRIO stands for Value, Risk, Innovation, and Opportunities. The following VRIO analysis provides insight into the strategic positioning of Southwest Airlines. Value Proposition: 1
PESTEL Analysis
The Southwest Airlines’ strategy is to differentiate itself from the rest of the airline industry with its unique customer-oriented approach and competitive pricing strategy. learn the facts here now The company is aiming to become the dominant airline in the United States with a market share of about 21% (Southwest, 2020). The following section discusses the PESTEL analysis to analyze the potential threats and opportunities facing Southwest Airlines. Political Environment The political environment is favorable for Southwest Airlines. With the decline of
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For a long time, Southwest Airlines has been in a recession-stricken state. But this time, the company decided to take matters into its own hands. At first, the airline decided to cut flight frequencies. This meant they were offering less flight options. However, this decision wasn’t a success; passengers were feeling dissatisfied with less options available. There were numerous instances of cancelled flights. The airline management knew they had to find a solution. As a last resort, they decided to discontinue many of the flights.