Midea Refrigerator The Go Global Odyssey 2017
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Midea Refrigerator is a high-end manufacturer of refrigerators that has become a leading player in the global refrigeration industry. Midea’s success is attributed to its innovative approach to product design, marketing, and business development. Website The Go Global Odyssey 2017 was an annual event organized by Midea for its dealers across Asia and Latin America. The event was intended to showcase the company’s capabilities, and engage with dealers from new regions. My experience as a representative of Midea
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“The Midea Refrigerator The Go Global Odyssey 2017 is a one-of-a-kind initiative of Midea’s which aimed to get their products into the international market, to showcase their quality and capabilities. We were tasked to create a campaign around it and help promote the brand on the international stage. We had a short deadline, so we had to be agile and responsive. The refrigerator manufacturer’s team provided us with detailed briefs on the target market, geography, and dem
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One day, after a very long and demanding business trip to Europe and a few tours in Asia, I found myself at the Midea store in Dubai for a surprise shopping experience. As I approached the reception area, I was greeted with a smile, warmth, and sincerity that I had never witnessed before. I was introduced to the local Sales Manager, a young and charismatic man with an infectious personality, who was eager to show me the range of the company’s products and services. I found it particularly ref
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The Go Global Odyssey was my second international trip in less than two years. Like the first trip I undertook in 2016, I was invited to visit the country of Thailand by an Midea Corporation subsidiary in Hong Kong. This time, I was given a tour of one of the world’s most advanced factories, including an assembly line that was producing high-quality commercial refrigerators (10 models, in fact). I met local engineers, production managers, and the executives responsible for the factory’s
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In February 2017, Midea took a bold step in its global brand strategy. The company’s ‘Go Global Odyssey’ campaign aimed at introducing a new brand message—“Midea, Where People Count”—on the global stage. Midea, the leading global home appliance brand, launched the ‘Go Global Odyssey’ campaign in early 2017 to create a global brand identity across diverse countries. With this, Midea aimed to introduce its innovative product range globally through localizing its branding and
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Midea Refrigerator was one of the major domestic appliance companies in China. They had established over 60 international companies by the year 2015. It was a well-known company in the world market. They had more than 1,450 factories across the globe and employed more than 7,500 people. The company’s revenue reached US $10 billion in 2015. In the world market, they were one of the top four major global appliance companies. The company’s products included
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Midea Refrigerator The Go Global Odyssey 2017 Midea Refrigerator, which is a world leader in the manufacturing and marketing of refrigerators, decided to set up a new global marketing initiative with the aim of reaching a wider audience, and engage in a global campaign called ‘Go Global Odyssey’, which aimed at introducing their refrigerators into international markets. The initiative took place between August 2016 and April 2017, with a team of