CocaCola vs PepsiCola and the Soft Drink Industry
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One of the world’s most iconic brands has always been CocaCola, it’s a symbol of success and happiness, of America’s endless pursuit of happiness. The Coca-Cola company has a long history and it has managed to remain relevant for nearly 140 years since its launch in 1886, a stunning success story. The history of the world’s best-known brand, the Coca-Cola corporation is intertwined with the American Dream. As one of the most popular soft
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In 2014 Coca-Cola Company announced a plan to switch to carbonated soft drinks (CSD) instead of CocaCola soft drinks (CocaCola), as a replacement for sugar content. Coke is the world’s biggest soft drinks company with annual revenue of $39 billion in 2017 and 17.5 million employees worldwide. In 2017, Coke’s sales in China alone accounted for 12% of its worldwide revenue. Pe
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When it comes to choosing a soft drink, Coca-Cola and Pepsi Cola have been the industry giants. site web Both are globally popular with over 1.2 billion sales worldwide. But this isn’t always the case. In fact, recent data shows that Coca-Cola and PepsiCola have been facing stiff competition in the soft drinks industry. In this case study, we’ll look at how these two popular soft drink giants are navigating the changing marketplace. Key Reasons The
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Coca-Cola and PepsiCo are the top two players in the soft drink industry. Coca-Cola is the dominant player and holds 39% of the global soft drink market share. PepsiCo is the market leader in North America, Europe, and Middle East & Africa with over 30% share, but in Asia Pacific, it has 28% market share. Coca-Cola is a household name globally. Its product portfolio includes Fanta, Sprite, and Coke. PepsiCo, on the other
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I recently attended an online seminar on the ‘Top 5 Industries’ to be disrupted by emerging technologies such as Artificial Intelligence, Virtual Reality, Internet of Things, and Cloud Computing. The session focused on how digital disruptors, such as Amazon, Facebook, Uber, Netflix, Airbnb, Apple, and Google, have disrupted legacy businesses. Coca-Cola and PepsiCo’s businesses have also been affected by disruptive technologies. While Coca-Cola’s
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Coca-Cola is a global icon and the world’s most famous soft drink. Coca-Cola, introduced in 1886 by pharmacist, Dr. John Stith Pemberton, is a combination of sugar, carbonated water, and coca leaf extract. PepsiCo Inc. Also introduced its brand in the 19th century by Charles Hurst, a pharmacist from New York. Pepsi is a popular soft drink company and PepsiCo is the largest company in terms of market capitalization in the world (
Porters Five Forces Analysis
CocaCola’s market power is undisputed, with its product offering and brand identity in the drinks market being recognised globally as unrivalled. For instance, a recent survey of 5,000 people globally found that ‘Coke’ held the highest brand recognition in a variety of countries such as the UK, the US and South Korea. This powerful brand name also holds a substantial position in the global market, accounting for 22% of the soft drinks market by value and 37% of sales. On
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CocaCola’s dominance in the soft drinks industry dates back to the early 20th century. The company has a long history in soda and beverage manufacturing that spans almost a century. This period of intense growth is considered the golden age of Coca-Cola, where CocaCola’s revenue increased from US$ 10 million in 1919 to over $ 2.1 billion by 1969. explanation Coca-Cola’s dominance in the soft drinks industry is the