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  • DBS Bank A Tech Company Going All-In on AI

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    I recently read a fascinating article published in Vanity Fair on the brand Chaumet, a renowned French jeweller that was started over two centuries ago. I was drawn to the brand’s unique positioning in high end jewellery and was particularly intrigued by their recent success story. I interviewed an old-school connoisseur, who was amazed at the brand’s resurgence. “Why did Chaumet decide to revive its brand,” he asked, “when it has never been a big player in the industry

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    The luxury jewellery industry is one of the most prestigious, highly competitive, and ever-evolving industry globally. The top jewellery companies in the world, including LVMH, Tiffany & Co., and the Gucci Group, have evolved their market strategies over the years. Chaumet, an international luxury brand founded in 1784, has been at the forefront of the contemporary luxury jewellery industry. The company’s history, strategy, and values have enabled it