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  • Sustainability at IKEA Group 2014

    Sustainability at IKEA Group 2014

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    “The IKEA Group continues to make significant progress in sustainability as we strive to achieve our 2020 targets.” – Targets: By 2020, reduce the environmental impact of our operations and supply chains, increase the amount of renewable energy we generate at all IKEA Group sites, and become climate neutral (by reducing greenhouse gas emissions and increasing the proportion of renewable energy). – Progress: – Progress against 2010 targets: We reduced our overall environmental footprint by

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    “Since its beginning in 1943, IKEA Group has been committed to being responsible in all areas of our operations. The company is also a key player in the sustainability movement by pursuing a more sustainable business model and striving to contribute to the greater good. To demonstrate this commitment, the Group published its Sustainability Report for the first time in 2008. In 2014, IKEA Group continued its work on sustainability. This year’s sustainability focus was to

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    At IKEA Group, we are constantly striving for the best way to bring sustainability into the future. The year 2014 marks the 10th year in which our group has set ambitious targets and goals in sustainability. We’ve come a long way since then. In 2006, we had no targets for our products, which were only certified at the time. Today, we’ve set specific targets in four areas: 1. Sustainable production and materials Our production

  • Toblerone Pricing at Airport Duty Free Shops

    Toblerone Pricing at Airport Duty Free Shops

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  • Behavioural Insights Team B

    Behavioural Insights Team B

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  • Catalent B Accounting Red Flags or Red Herrings

    Catalent B Accounting Red Flags or Red Herrings

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    Catalent B, a leading life sciences services company, provided its publicly-traded equity, with the price of $150 per share in 2008. However, it was not long afterward that the company announced it would issue new shares. The price of Catalent B was adjusted to $268 per share, and the stock ended up worth around $1,200 per share. Investors were caught off guard by the news and lost around 70% of their investments over the next three years.

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  • Brazos Partners and the TriNorthern Exit

    Brazos Partners and the TriNorthern Exit

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    “A company called Brazos Partners needed to sell its operations in the TriNorthern state, as they were outdated and unable to meet the new state’s eco-friendly standards. Brazos Partners had been operating these assets for over 25 years and was the largest property owner in the state. However, a growing consortium of investors, led by TriNorthern Holdings, demanded the assets’s sale. After exploring multiple alternatives, Brazos Partners chose to file for bankruptcy and declare Chapter 11

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    BYD Company Ltd

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    BYD Co. Ltd (Battery&Diesel Electric Vehicles), the world’s largest producer of electric vehicles, started its operations in China in 1995 with the production of solar panels. However, it quickly ventured into the auto industry to gain momentum. With its first-mover advantage, BYD has carved a niche in the Chinese market. Its battery production facilities comprise four plants in China with a capacity of 140 GWh. Additionally, it has a manufacturing facility for automobiles at its

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  • Amperity First Party Data at a Crossroads

    Amperity First Party Data at a Crossroads

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    “We’ve made a remarkable comeback in our sector. We’re on track to grow 40% year-on-year and we’ve already made 200% profits. However, there’s one area where we’re having trouble staying on top. The first-party data, which once seemed like gold dust, is now in danger of getting stolen by third parties.” Let me paint a picture for you about the scenario: “When our company was first born, we were able to monetise the first

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  • Amazon in China and India

    Amazon in China and India

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    Amazon is the most popular e-commerce giant in the world, but did you know that it has its base in China and India? And they have been growing in these countries too! In 2012, Amazon’s revenue from China and India was USD 2 billion, which is almost a 3-fold increase in just a single year! To gain a better understanding of Amazon’s presence in these countries, I have been researching and writing about it in this case study. First, let’s look at the history of

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  • Crocs Community Centric Marketing 2023

    Crocs Community Centric Marketing 2023

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  • Lenovo Building a Global Brand 2006

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    [Pause for reflection] Yes, I’ve been an enthusiastic supporter of Lenovo since its earliest days as IBM’s Chinese operations. In 2001, I was in Shanghai to see for myself the groundbreaking technology that had been shipping in the US. “That’s how it should be!” I proclaimed, my eyes fixed on the gleaming new computers, headed for customers’ desks. I loved the sleek design of the machines – and the name. navigate to this website I had been thinking about it for several months;

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    Lenovo Building a Global Brand 2006 As a new company with no name or brand image, it was a long way to get our mark in the global market. In 2006, we felt it was our opportunity to show the world who we were. We created our brand image with a motto “Bringing the Technology, Style and Design.” This year we were able to reach the 3.7% revenue share in the world market. It was an amazing achievement for us, and we continued our efforts by creating a brand