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    I once visited Kering Eyewear in their New York City flagship store. The store itself is stunningly designed, but my attention was captured by the displays — I had never seen such a comprehensive array of eyeglasses and sunglasses. The displays were organized in a way that allowed shoppers to see a lot of brands at once without overwhelming them with too many products. The store also has a section called “the gallery” that is filled with designer’s collections that visitors can admire. As I was expl

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    As one of the most successful luxury eyewear brands worldwide, Kering Eyewear is committed to sustainability through the creation of new technologies, eco-conscious packaging, and a circular vision for its entire production cycle. The brand is passionate about sustainability, and it is working to make this vision a reality. To support its efforts, Kering Eyewear has committed to reducing its carbon footprint by 50% by 2030, compared to 2016. For

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    “Fashion is never ready for change. In this moment of constant change and evolution, it’s only fitting that one of our most successful brands, Kering Eyewear, evolves along with it.” The story begins in a glass showroom filled with light, where a team of passionate employees work to create visionary glasses and sunglasses. Kering Eyewear’s vision is “To be a benchmark of luxury in the world of fashion,” which is reflected through the brand’s values, which are:

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    “Kering Eyewear,” I wrote about in my VRIO analysis essay. They offer a wide selection of designer sunglasses and eyewear including frames by leading designers like Chanel, Gucci, Balenciaga, Alexander McQueen, and others. This collection includes over 100 frames in various styles and designs from classic cat-eye to oversized styles, to playful frames in bright colors. Kering Eyewear sunglasses are known for their fashionable designs, affordable prices, and quality materials.

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    Kering Eyewear is a luxury eyewear brand that specializes in eyewear and sunglasses for both men and women. The brand has been around since 1965 and has a strong presence in high-end fashion brands, such as Louis Vuitton, Givenchy, and Chanel. Kering Eyewear has expanded into retail stores and has introduced new eyewear collections every year. important link The brand has achieved consistent growth and is known for its creative and modern eyewear designs. Comp

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    I, a seasoned marketing executive at Kering Eyewear, have been assigned a new project that’s been on the radar of the executive management team at Kering Eyewear since a few years back. The project entails the development and execution of a new marketing strategy for the eyewear brand, which has been in existence for a little over three years now. The company has had a decent initial buzz around its product line, and is slowly making a name for itself as an emerging brand in the premium eyewear category. The

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