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  • New Zealand Measuring What Matters

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  • CoVenture Financing Innovations in Fintech

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    “Should Unilever Launch Shampoo Hair Color in India: A Case Study” — by Sushil Jadon. Unilever’s consumer products offer a wide range of products like soap, shampoo, and detergents. With an aim to reach untouched consumers across the world, Unilever has been looking at developing products in developing countries. A case in point is Unilever’s entry in the hair care market in India. It is a very profitable and fast-growing market. Hence,

    VRIO Analysis

    In India, Unilever’s shampoo hair color brand “Aqua Senses” holds about 5.6% market share, according to NPD data. There is no equivalent brand for hair color in the market, and it is the No. 2 brand in India for shampoos (behind Amul and Dettol), according to an Ind-Switzer 10 Brands survey in May 2019. Amul and Dettol are owned by Unilever, while Tide and Omo are owned by Un