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  • volv The Marketing Mix to Scale a Fitness Business

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  • Tech with a Side of Pizza How Dominos Rose to the Top

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    In 1998, Pizza Hut was a dominant player in the pizza business. They had a network of franchise stores all over the United States. The company was experiencing tremendous growth and earnings, with an average revenue of $44.2 million in 1997 and $42.9 million in 1998. However, in 1999, Domino’s Pizza entered the scene with a unique brand proposition. Domino’s became the “side of your pizza”

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