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    Marketing Plan

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    Problem Statement of the Case Study

    Spectrum Equity Investors LP is a leading global investment firm that specializes in high-growth, innovative start-ups in a broad range of industries. The firm focuses on investments in technology and healthcare, and also offers specialized resources and services to enable these innovative businesses to accelerate growth. This month, Spectrum Equity Investors LP launched a new fund focused on the Internet of Things (IoT). The fund is designed to make large-scale investments in IoT start-ups, offering