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  • Sunder Engineering The Path to Customer Loyalty

    Sunder Engineering The Path to Customer Loyalty

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    Sunder Engineering LLP (SEL) is a leading manufacturer of heavy-duty forklifts in India. It has more than 20,000 installations in the country, and it was one of the top 5 companies in terms of sales and turnover in 2016. However, it was lagging behind in terms of customer loyalty. To improve customer loyalty and make its customer service standards one of the best in the industry, Sunder Engineering decided to focus on customer experience in its products and service offerings.

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    In this project, I have evaluated the Porters’ five-factor model of customer loyalty from various sources of literature such as the business-to-business literature, the service industry literature, the academic literature, and the literature on customer satisfaction. As a result, I have identified five major customer-loyalty factors, including the “C,” “S,” “D,” “O,” and “F” factors as identified in Porter’s five-factor model. In the section below, I will discuss the application of the Porter’s model in evaluating Sunder

  • HypothesisDriven Entrepreneurship The Lean Startup Note 2011

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    As an entrepreneur, the biggest challenge is not necessarily coming up with a great business model, but staying motivated, energized, and executing with high-quality work for months or years. In the face of market disruption and high competition, my company was the first to apply the lean startup methodology in the digital media industry. The idea behind it was to eliminate the old “idea” stage (i.e., the stage in which new business concepts were only sketched out) and bring innovation closer to the customers’ immediate needs. The lean startup method

  • Tetra Pak Digitally Enabled Supply Chain

    Tetra Pak Digitally Enabled Supply Chain

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  • Ocean Spray Cranberries Environmental Risk Management

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  • Recovering Trust After Corporate Misconduct at Wells Fargo

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  • Michelin Digital Transformation and Culture

    Michelin Digital Transformation and Culture

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  • Swami and Friends at the Malgudi Post Office

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    Governance at Theranos B is the process that is implemented to oversee and manage the company’s operations. The company’s management believes that the process of governing is necessary to make sure that the company operates ethically and efficiently. I joined Theranos as a consultant, and one of my assignments was to develop the governance structure at Theranos B. I began by reviewing existing policies and procedures. This helped me to identify gaps in the company’s governance framework and areas that needed improvement. hbr case study analysis I then worked with the leadership team

    PESTEL Analysis

    Theranos is an incredibly innovative life sciences technology company founded in 2003. The company has made remarkable progress over the past few years, and today its headquarters are in Silicon Valley. They are now looking for a Director of Global Security (DGGS) to join their Executive Leadership team and help lead their efforts to safeguard the company’s operations around the world. The Director of Global Security is responsible for overseeing and managing all aspects of the company’s global security infrastructure. Their primary responsibilities