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  • Customer Profitability and Lifetime Value Note 2002

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    I wrote this case study in first-person tense and a conversational, human tone. It is short, 160 words. This is about our analysis using various analytics tools to achieve a specific marketing objective (increase website traffic and conversions). Homepage In my experience, I worked closely with a team of three: an analytics expert, a content strategist, and an advertising executive. We used Google Analytics and social media insights to determine which content was the most successful at driving traffic, and which social media platforms were driving the most convers

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    For the past two years, I’ve been involved with MedFirstIndia, a social venture that offers medical services via mobile applications. Through this venture, MedFirst aims to serve over 5 lakh rural Indian patients in the next year. It’s a noble idea, and an ambitious one that deserves all the support we can give it. But the reality is different. The business plan was too ambitious and there were some mistakes made at the early stage. At first, we thought that it’d be possible to bring all rural