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  • Cisco Systems Inc Acquisition Integration for Manufacturing A

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    Home Plus Riding the Korean Retailing Rollercoaster 2013 – The Korean retailing market, also known as the ‘Korean retailing’ market, which we first mentioned in the case study for Home Plus, has now grown to cover not only Home Plus but other Korean home appliance retailers. In recent years, as seen in Figure 1.1 and Table 1.1, Home Plus had already reached a total sales figure of KRW 2.6 trillion (USD 2.3 billion) and

    Problem Statement of the Case Study

    Home Plus Retailing Ltd. Is a South Korean multinational company that offers appliance and electronics products for home and office. In 2013, it went into a major restructuring to be a strong competitor in South Korea and expand internationally. The restructuring involved changing the retail format, brand image, and product range. China had an opportunity for expansion since it had less competition, but Home Plus chose a new way to go. It focused on the growth in rural areas where most Korean households were from. The ret

    PESTEL Analysis

    I have written a short essay “Home Plus Riding the Korean Retailing Rollercoaster 2013”, in which I analyzed the Korean retail market, specifically the retailing strategies of Home Plus, an innovative retail chain in South Korea. In the early 2000s, Korean consumers started embracing e-commerce as a convenient and accessible platform to purchase products. This was particularly significant in the retail industry, where retailers saw a tremendous decline in footfall and sales as a