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    Zara’s unique business model is changing and adapting quickly. In the early days of Zara, the brand was known for its simplicity, which meant selling low-end fashion products that cost about 12 euros. It was successful in this segment due to its low prices, but it was not sustainable. Zara’s management saw this as a big risk in the long run, but they kept the company afloat by reducing the price point for their mid-level product. However, Zara soon realized that their brand needed a transformation to

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    Zara, the Spanish fashion brand founded by Amancio Ortega Gaona in 1975, is currently one of the most popular fashion chains with a total turnover of €14 billion (US$17.2 billion) in 2019, overtaking H&M to become the most valuable fashion brand globally. The brand was founded by Ortega, a self-made multimillionaire who became known as “The Chairman of the Board,” due to his ability to create new stores and expand the brand to

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    Zara is a fast-fashion retailer that is known for being on-trend and affordable. It opened its first store in Spain in 1975, and since then, it has become one of the world’s largest fast-fashion retailers with over 750 stores globally. Despite its success, Zara faces challenges in the marketplace. One of the major issues facing the company is the increase in competition from international brands. In 2016, Zara launched a sustainability