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Migros Turkey Scaling Online Operations A

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The new Migros Turkey website (http://www.migros.com.tr/en) was introduced in June 2012, aimed to meet its customers’ online needs for convenience, flexibility and high-quality products, while the first test of the new web shop started in the end of April. “We have been receiving great feedbacks about the new website from our customers. A large number of customers had purchased from Migros Turkey’s website before it was officially launched. We have been monitoring our competitors, and the results we have received

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In 2005, Migros Turkey embarked on a project to introduce its successful online services and eCommerce strategy. The new strategy aimed to increase eCommerce sales, drive revenue growth and create significant value. This case study will examine how Migros Turkey tackled these challenges, the successes achieved, and the impact it had on its business. Challenges: The migration to online sales was challenging for Migros Turkey. The business was structured around traditional brick-and-mortar operations, with a strong

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In the last few years, Migros Turkey has been increasing its online store offerings from a few to over 100 e-commerce websites, and it is also expanding its digital payments options. Here’s how it’s doing it. Growth strategy: To support the increasing e-commerce offerings and drive online sales, Migros Turkey initiated an aggressive growth strategy. The company launched a dedicated e-commerce portal with 12,000 SKUs. E-commerce penetration rate: As of

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Migros, the biggest supermarket chain in Switzerland, has been expanding its online operations in Germany and France in the last few years. The Swiss supermarket, known for its affordability and convenience, now plans to expand in Turkey. The country is a market with a growing population, low labor costs, and favorable demographics. The plan is to establish an online store and increase their market share. In this analysis, I will discuss Migros’ scaling online operations, its current state and future plans. Background Migros, with 11

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Lemonade Disrupting Insurance

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Michelin in Motion Putting Purpose to Work

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In April 2021, the restaurant chain, Cracker Barrel Old Country Store, announced that it would close down at least 120 of its 850 restaurants, or roughly 16% of its business. The company said the decision came as a result of “diversifying our menu offerings” in order to “accommodate the evolving guest preference for our customers.” This announcement came just months after Cracker Barrel had already reported declining sales due to the COVID-19 pandemic, and had faced growing customer

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