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  • Aldi and the Hard Discounters March Across America

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  • Can Mexico Make Democracy Work

    Can Mexico Make Democracy Work

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    My role at Chrysler has been to help position the company for success and to be the catalyst to take it to a new level. I came to Chrysler in 2009 with the experience of working with CEO Paul Jacobson at Fiat. I was responsible for managing all the product development, including the Dodge Ram 1500 and the Jeep Patriot. At the same time, I was also a liaison with the Fiat Board, developing the business plan for Fiat’s future. I quickly realized that Chrys

    PESTEL Analysis

    As the new CEO of Chrysler, Marchionne has a lot on his plate. In his first major address to the company’s employees in Detroit, he said that the company needs to be profitable in three to five years, and that he will take “a leadership role” to make that happen. Chrysler is a company that has had very little success in the United States. In its peak in the early 1980s, it sold nearly 555,000 cars per year. Today, it sells just over

    Marketing Plan

    I always wanted to write about my favorite company’s executive. Today, I’m pleased to write about the chairman of Fiat-Chrysler, Sergio Marchionne. He took over Chrysler at the very end of 2009, and since then, he’s transformed the company by bringing the US market back and giving it a future. Marchionne was born in Italy in 1951. At the age of 3, his parents immigrated to Italy. His father, who was a mechanic, was