Numerous locations can be determined where FG has an one-upmanship over its competitors. These areas would be examined using the Deaver Brown And Cross River Media Master Video VIRO structure where the 'value', 'inimitability', 'rarity' and also organization' of FG would be assessed in terms of its contribution in the direction of its competitive edge. The framework has actually been presented in appendix 3.
It can be seen that FG is providing a value-added product, which is not just a way of acquiring high margins for the business, yet is useful for the consumer too. Smoked seafood items are considered as value-added things and so FG is certainly offering worth to the market and to the business owner in the kind of high saving potential from fish products. FG's capacity to generate original Asian passionate smoked seafood products can be taken into consideration an unmatched skill.
Business has actually put obstacles to entrance for brand-new entrants by urging customers to be demanding in terms of asking for their choices. Not just has this made the service uncommon, it has actually increased the expense of entry for particular niche players given that FG's diversification and versatility can not be matched by new participants in the short run. This highlights an additional point of inimitability.
The reality that business is not product-orientated but is a market-orientated business which is adaptable enough in its capability to adapt to dynamic market situations recommends that its way of arranging services is certainly its competitive edge. Along with this, business is organized to make sure that it has much less reliance on importers as well as trading firms which includes in its one-upmanship as a company in a market where smoked fish products need to be imported from other nations.
Along with these factors, FG's long-term partnerships with its consumer that has brought about brand name commitment from their side and the previous's constant reinforcement of quality control to maintain this brandloyalty is an extra variable giving it a competitive edge.
As per the Deaver Brown And Cross River Media Master Video VIRO framework, if a company's sources are important yet can be imitated conveniently, it might have a temporary affordable advantage. In FG's case, it can be seen how a sustained competitive advantage is possible via the firm's flexibility, market-orientated method, suffered long-termrelationships and also innovative abilities of the business owner.
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