Digital Transformation in Swiss Public Broadcasting A
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In the past few years, the media industry has undergone an unprecedented transformation, especially in Switzerland. In addition to the general digitalization of news sources, radio, television, and digital platforms, there has been a specific transformation in Swiss public broadcasting (BWG). The Swiss Public Broadcasting A (BWG) is the largest broadcasting institution in Switzerland. Its mission is to serve the public and society by providing reliable information, entertainment, and education. BWG was founded in 1956, and since then, it has
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“Digital transformation is transforming everything around us — including public broadcasting in Switzerland. But let me give you a glimpse of how it happened in this institution. In the mid-2000s, the Swiss national broadcaster, SRG SSR, realized that traditional linear television and radio broadcasting would no longer be sufficient for the current times. It recognized that digital media was rapidly evolving, and new technologies like social media, cloud, and big data were changing everything, especially in the media and entertainment sector. In response, it started an initiative
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I, Marketing, recently finished writing and submitted the marketing plan for the digital transformation project we implemented at Swiss Public Broadcasting A. I have had the pleasure of working with the team in the past three years, helping them launch several online platforms that have gained significant traction among the public. One of these platforms is an online news website and mobile app that has helped boost engagement with users, and the number of visitors to the site has grown steadily over the last three years. Check Out Your URL The site currently hosts about 100,000 unique visitors per month, with
PESTEL Analysis
I have been working at Swiss public broadcasting agency for two years now. The main focus of the agency is to support digital transformation and transform their digital services into an ecosystem which is more interactive, user-friendly, and responsive. The main challenges I face during my work include; 1. Reshaping organizational culture – As a media-intensive industry, the public broadcasting agency has been traditionally perceived as a service provider which doesn’t require much innovation. However, with the implementation of digital transformation, the
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Swiss Public Broadcasting Authority (SRG SSR) is a Swiss national public broadcaster and public service broadcaster established in 1925. The main task of SRG SSR is the production, distribution, and exploitation of television programmes, radio programmes, and online content, aimed at national, regional and local audiences. The main digital transition of Swiss Public Broadcasting Authority, or SRG SSR, began in 2014, when the first set of digital TVs and online channels were introduced