Does Mattels Barbie Need a Makeover
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As a 13 year old girl growing up in the 90s, I couldn’t believe what the marketing department was able to do with Barbie’s design! Back then, Barbie had a classic doll silhouette with a blue dress, long brown hair, and a big red heart on her chest. But what a difference when Mattel introduced the 9000 series of Barbie! She went from a teenager to a 21st century girl. In the first 30 years of Barbie, she was
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I recently watched a show about dolls, it’s the “Makeover” shows, with Mattels Barbie being the subject. As a grown-up, I’ve seen a lot of Barbie dolls, but my first impression of Mattels Barbie was that she was outdated, unoriginal, and quite boring. I thought to myself, “What could Barbie possibly offer to today’s girls? hbs case study help A doll that’s outdated, boring, and still the same as in 1959?” To my surprise, there were some interesting,
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Barbie’s most significant challenge has been to stay relevant amid the evolution of technology. For decades, Barbie was designed with a focus on doll-making. As Mattel began focusing on the “play” side of Barbie’s appeal, the doll started to lose its relevance to both women and boys. As tech progressed, so did the world. With every passing day, technology moved from the realm of sci-fi to an everyday part of our lives. It was time to re-evaluate Barbie’s relevance, and it
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Apart from her looks, Mattel’s Barbie has been the topic of much discussion lately, especially in light of the recent controversy surrounding the Barbie doll’s sexualized content. The doll, which has been the subject of a growing number of scandals, such as her wearing a sexually explicit dress in the 2015 Halloween collection and the recent of a new line of “adult-style” Barbie dolls, has become an unfortunate symbol of the toys industry’s push to capitalize on consumer
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Mattels Barbie is the most iconic and popular doll in history. She has been the subject of countless children’s fantasies, and grown-up dreams. But in the current world, things are changing. Mattel’s product offering for little girls is decreasing as well as in the global market. I, as an experienced professional, believe that Mattel’s Barbie needs a makeover. Here is my suggestion: 1. Product differentiation: Mattel’s products are all based on different versions of Bar
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“Barbie, the world’s biggest doll, is now 50, and has gone from being an American icon to a global one. However, for her, the new decade brings forth some critical questions – will the brand make a makeover for its aging Barbie to be able to appeal to new generations or will she just fade away like her long-time rival, the Dollie? hbr case solution This report will examine whether Barbie should undergo a transformation or if it should keep its original identity for better success in the future. Based on the passage above, Can you