GST Group Reframing B2B Marketing Strategy
Marketing Plan
GST Group Reframing B2B Marketing Strategy Good morning everyone. I am the president of GST Group. As you know, we are a prominent B2B firm that specializes in providing a wide range of professional services. Our services include financial consulting, taxation, and legal services. However, the global COVID-19 pandemic has forced us to reassess our B2B marketing strategy, as many of our clients are now working from home. Consequently, we believe that our B2B marketing strategy should
Porters Model Analysis
I am a marketer at GST Group, an established provider of digital marketing services. In 2019, GST Group began a comprehensive rebranding process which saw the of a new Group logo and positioning statement. The rebranding process aimed to position GST Group as a modern, dynamic and innovative company, focused on delivering exceptional digital marketing solutions for its clients. The key values that underpin GST Group’s approach to business are professionalism, expertise, creativity, and customer focus.
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GST Group (A subsidiary of Tata Group) reframed their B2B marketing strategy. Traditionally, the focus was on selling the group’s products, and brand was the primary focus. The group knew that there was immense opportunity to showcase their product portfolio, strengthen brand perception, increase reach, and convert leads into profitable accounts. They wanted to move beyond the old model and explore new growth avenues. The group also recognized that their B2B marketing efforts were underperforming. Traditional marketing methods
PESTEL Analysis
GST Group Reframing B2B Marketing Strategy — “Increased focus on B2B segment and strategy, re-positioning of products in B2B market, new product , enhancement in digital marketing strategy.” This re-positioning plan was initially conceived for B2C market segment. However, when we conducted an in-depth market study in B2B segment, we found a lot of potential and scope for GST Group, and we decided to reframe the strategy. We believe that a strategy that addresses the market’
VRIO Analysis
I worked at GST Group, an IT services company, for two years and had a chance to observe how the company managed marketing. It was an exciting, yet tedious experience because GST Group’s team was struggling with the issue of reframing their B2B marketing strategy. The company’s marketing team was struggling to identify the root cause of their marketing performance deficits. The marketing strategies were not getting the desired results. I was an internal marketing consultant at the company. We worked together to analyze GST Group’s
Alternatives
I am the world’s top expert case study writer, I am the world’s top expert case study writer. Homepage Write around 160 words only from my personal experience and honest opinion — GST Group is a leading B2B organization that provides a range of services, products, and solutions for small, medium, and large enterprises across diverse industries. The company aims to be the trusted partner for its clients by providing unparalleled expertise, innovation, and customer-centric approach. However, for years,