Aca And The Union Bank Acquisition Case Study Solution


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Aca And The Union Bank Acquisition Case Study Help

Background and Facts

Aca And The Union Bank Acquisition an office supplies store for little and also average sized companies has actually just recently been associated with preparing for a merger with its rival Home Deport, which has impacted performance levels in departmentswith the elderly supervisor involved in lawful complications presented by the federal Profession Compensation. With the Advertising Head putting forward the information of his departure from the firm in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the role in the future. With obstacles in the type of a prospective cultural adjustment as well as low worker morale, the organization requires a total reengineering effort at the advertising department.

Issue Statement
Porter's 5 Forces Analysis
The potential cultural change at the advertising and marketing department of Aca And The Union Bank Acquisition is boosting unpredictability in the workplace causing different challenges for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting calculated choices considering that Stapes Inc. needed to desert its strategies of combining with Office Deport after the Federal Trade Commission's intervention at the same time. Provided the truth that the shop has an international presence with branches in UK, U.S.A., Canada and Germany, political consider each of these countries might have the ability to affect efficiency or tactical objectives. Federal Profession Payment's antitrust suit against the merging occupied valuable time of the organization's senior monitoring recommending that 'political' factors can have serious implications for a worldwide company.

Economic Factors: Economic factors such as the introduction of small companies in the global situation suggest that Aca And The Union Bank Acquisition is thriving in an environment where there is prospective growth of organisations. In addition to this, truth that shop customers are primarily seeking workplace supplies for home offices suggests that the market has a climbing pattern of business owners as well as home organisations.

Social factors: Social trends in the economic climate reveal that customers are looking for convenience in addition to appealing prices. Market research demonstrates how the consumer for Aca And The Union Bank Acquisition lacks understanding about discovering services which can supply a mix of benefit as well as affordable.

Technological factors: Modern technology plays a crucial function in Aca And The Union Bank Acquisition's organisation approach particularly as the organization is piloting Innovation facilities which would certainly use innovation sales and support in the kind of memory upgrades, outer installments. (Recap of BUG in appendix 2).

OB Issues as well as Symptoms.

Several underlying Business Actions issues can be seen in Aca And The Union Bank Acquisition's case as highlighted in this section.

Apprehensions about social modification: There is uneasiness regarding a cultural modification that would certainly happen when Todd Krasnow leaves from his position as the Exec Vice Head Of State of Marketing with most of the team member currently revealing unhappiness over this potential action. This predicted adjustment has actually produced anxiety in the office which has actually been coupled with the previous stress and anxiety of preparing the company for a possible merging with Residence Deport.
Pest Analysis
Stressful Job Setting for Newcomers: There is lack of employees that can match the demanding setting of a hectic organization. Not only does this cause problem in finding the appropriate people, it puts stress and anxiety on new hires as can not stand up to the speed and stress that the organization anticipates them to bear.

Twin Reporting Lines: Beginners find this business society troublesome as well as challenging to handle particularly as dotted line relationships are meant to be weaker generally and unbiased setting and performance assessment is still done by the solid line manager. This implies that novices can lose clearness regarding their corresponding functions and also goals particularly as populated line reporting does not maintain them in straight communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles although it had actually been guessed that the last would certainly take Krasnow's setting came as an impact to her spirits. Lewis might have been qualified and suitable for the work however the fact that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from solutions.

Worry & Work Instability: Fear and insecurity can be identified as two major problems that Lewis would certainly be managing particularly as the merger has actually currently be terminated as well as 2 senior execs of the advertising and marketing division would be leaving. The whole obligation of the division would be dropping on Lewis's shoulders who would not simply supervise of brining about a cultural modification yet would also have to verify herself in her new role.

Incompatible Administration Style of Leader: Lewis's administration design as well as its incompatibility with the advertising and marketing division's duty can likewise be viewed as an OB difficulty especially as she has been made use of to taking care of concerns in the procedures department where employees are taught to focus on processes and also obtain them right. The marketing division on the other hand can be seen as a group of people who are made use of to being nurtured by Krasnow that concentrated more on result than procedures.

Interdepartmental Disputes: Interdepartmental differences in between 3 divisions, advertising and marketing, merchandizing and also procedures specifically over the appropriation of the advertising and marketing mix can be recognized as one more OB issue. Although the advertising division does not share the exact same vision as the various other two departments concerning the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing as well as procedures departments do not concur over the advertising mix allotment among one another either.

Disintegration in Advertising Division: Fragmentation in between the advertising and marketing departments can be recognized as an additional OB issue which can require more attention. The reality that the advertising and marketing areas in the marketing department are disconnected is preventing both departments from gaining from each various other's experience as well as competence. Assimilation of advertising and marketing with merchandising and also operations would come to be more difficult if the advertising division itself is disintegrated which can be one more potential OB issue.

Aca And The Union Bank Acquisition Analysis

Various concepts have been used to describe the situations to get additional clearness about the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of supervisors believe that subordinates are easy as well as lazy, have little aspiration and stand up to change. The scenario at Aca And The Union Bank Acquisition is not entirely following Theory X, it can be seen that brand-new hires are locating this atmosphere rather demanding which may eventually lead to a better disposition of the management in the direction of Concept X. Even while evaluating Lewis's management style, concept X may have been appropriate in the procedures department to some level however the Marketing department would need dependence on Concept Y in order to obtain the creativity and also originality from the groups.

Tuckman's Teamwork Concept: As for Lewis's worry regarding bringing consistency between the marketing and advertising division is worried, this would initially cause conflict as gone over by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). As per Tuckman's theory shown in appendix 3, during the initial stage of group development, individuals may not bond, as they are active finding their place in the team. By combining the marketing and advertising department's job, there might coincide first detach which can result in the second stage of 'storming' where the teams challenge one another. It is only during the third stage or 'norming' when they would certainly come with each other to share ideas prior to the group can bring about synergy in the fourth stage 'performing'.

When individuals are provided with adjustment, they enter stage one and so there might be feelings like despair, uncertainty, irritation, temper, concern, rejection as well as disorientation.The situation at the marketing department of Aca And The Union Bank Acquisition is similar so Lewis can obtain comfy with the concept that it is not amazing behavior. It is during this stage that Lewis will have to provide support to the division so that they can discover a feeling of instructions. It can be seen just how Krasnow has currently made this shift easier by making Lewis obtain entailed in the department a year before his real separation.
Vrio Analysis
Maslow's Requirement hierarchy: The OB problem related to insecurity at the work environment has actually been activated first of all by the adjustment in administration as well as secondly by the reality that the merger will no more be launched. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has talks about the value of 'security needs as being a reduced level requirement of a human for activating motivation. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the need to really feel safe and secure and also out of danger' goes to the second degree of needs. Before a worker can be made to establish psychologically, he needs to have his 'Physiological 'as well as 'Safety' requires fulfilled. This suggests that unless the employees are made to feel protected regarding their existing work condition in Aca And The Union Bank Acquisition they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Aca And The Union Bank Acquisition Case Study

Implication of Analysis.

The OB analysis has actually looked at various concepts to recognize exactly how to handle the existing situation at hand. The complying with three options have actually been proposed to help Lewis deal with the organizational challenges in the advertising department. Each of these options has actually been suggested for alleviating the change needed to bring the advertising and marketing department according to the requirements of the market and for making the social modification that would comply with when the present leader leaves.

Assimilation of advertising and marketing features. Separating Adverting and also Production functions. Assimilation of Marketing with Operations.

Evaluation of Alternatives.

Assimilation of Advertising And Marketing & Advertising And Marketing Functions: The internal advertising firm of Aca And The Union Bank Acquisition is currently stamina for the company in regards to conserving up on overheads related to marketing and promo. Since no brand-new employment has actually been done after Bridget Cole's departure with the reporting line being straight appointed to Krasnow for the advertising and marketing function, this is a positive possibility for incorporating the marketing and advertising functions. Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has know-how in business-to-business advertising in addition to company as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both marketing and advertising features.

The benefit of this technique is that it will incorporate both features while decreasing the need for hiring an additional source for advertising and marketing. Lewis would be heading the advertising and marketing division and also in any case her replacement would be needed for the existing function that she is doing. The disadvantage of this alternative is that external hiring may bring about bitterness from inner workers who might be eying the placement of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and Production: Given the affordable stress as well as top quality job needed from the advertising agency, it is advised that Lewis ought to enable the production unit to be a different feature from the marketing unit. Since a lot of ad agency had these 2 functions as different units, it makes even more feeling to follow the norm. Both functions may be able to focus on their core activates a lot more successfully. The negative aspect of this strategy would be that additional costs would have to be borne for establishing up separate manufacturing features. In addition to this, a manufacturing head may need to be worked with which could enhance overheads for the company.

Assimilation of Advertising with Procedures: Given that Lewis is currently taking treatment of the marketing and operations departments at the same time; it makes feeling to integrate the two features considering that she has been efficiently taking treatment of both ends. The truth that Lewis has to adapt her monitoring design for the advertising and marketing department suggests that these 2 departments would be culturally varied.


An analysis of the 3 choices suggests that combination of marketing and procedures would certainly not be a viable relocation due to the substantial differences between the two departments regardless of the reality that presently Lewis is managing both. While splitting up of the production function may have been a positive move for the advertising and marketing division, the truth that it would certainly indicate positioning a 3rd function under Lewis's wing implies this ought to be prevented.

Activity Plan.
Lewis will take over the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of marketing and advertising.

Manufacturing function will continue to be part of advertising and marketing under advertising function.

Lewis will divide herself from procedures.

An autonomous management design with staff member empowerment will be utilized in advertising and marketing division.

Open up door plan as well as focus on cross department communication will certainly be targeted at getting rid of dissonance.

Contingency plan.

If the combination does not work out as planned, a contingency plan would follow which would divide the manufacturing function from the marketing feature to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising department without an SVP. In that case the manufacturing function will definitely be divided by placing it under an SVP production.