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Acid Rain The Southern Co A Case VRIO Analysis

CASE SOLUTION


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Acid Rain The Southern Co A Case Study Solution

A number of areas can be determined where FG has an one-upmanship over its competitors. These locations would be evaluated using the Acid Rain The Southern Co A VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would be reviewed in terms of its contribution towards its competitive edge. The framework has actually been presented in appendix 3.

It can be seen that FG is offering a value-added item, which is not just a way of acquiring high margins for business, yet is important for the customer too. Smoked fish and shellfish products are looked upon as value-added products and so FG is certainly providing worth to the marketplace and also to the business owner in the form of high saving potential from fish products. FG's ability to generate original Oriental passionate smoked fish and shellfish items can be thought about an unmatched ability.

The business has actually placed obstacles to access for new participants by urging clients to be requiring in terms of requesting for their choices. Not just has this made the service unusual, it has increased the price of entry for specific niche players because FG's diversification and also adaptability can not be matched by brand-new entrants in the short run. This highlights another point of inimitability.

The reality that business is not product-orientated yet is a market-orientated service which is adaptable sufficient in its ability to adjust to vibrant market situations suggests that its means of arranging solutions is certainly its one-upmanship. Along with this, business is organized so that it has much less dependence on importers and also trading firms which adds to its one-upmanship as a company in a market where smoked fish items have to be imported from other nations.

Along with these factors, FG's long-term connections with its consumer that has brought about brand commitment from their side as well as the former's continuous support of quality assurance to preserve this brandloyalty is an added factor giving it a competitive edge.

As per the Acid Rain The Southern Co A VIRO framework, if a firm's sources are useful but can be imitated conveniently, it may have a short-term affordable advantage. In FG's case, it can be seen how a sustained affordable advantage is feasible through the company's flexibility, market-orientated approach, received long-termrelationships and also ingenious skills of the entrepreneur.