Advising On Currency Risk At Icici Bank Case Study Solution


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Advising On Currency Risk At Icici Bank Case Study Analysis

Background and Facts

Advising On Currency Risk At Icici Bank a workplace products seller for little and also medium sized companies has recently been involved in preparing for a merger with its rival House Deport, which has actually impacted effectiveness degrees in departmentswith the senior manager associated with lawful problems put forth by the government Trade Compensation. With the Advertising and marketing Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the existing head of operations has been asked to take the duty in the future. With obstacles in the form of a prospective social modification as well as reduced staff member morale, the company needs a full reengineering effort at the advertising and marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The possible social adjustment at the advertising division of Advising On Currency Risk At Icici Bank is enhancing unpredictability in the workplace causing different difficulties for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing tactical decisions given that Stapes Inc. had to desert its strategies of combining with Office Deport after the Federal Profession Commission's treatment at the same time. Given the fact that the shop has an international presence with branches in UK, U.S.A., Canada and also Germany, political factors in each of these countries might be able to influence efficiency or strategic goals. Federal Profession Compensation's antitrust fit against the merger occupied valuable time of the company's elderly monitoring suggesting that 'political' factors can have major implications for a worldwide business.

Economic Factors: Economic factors such as the appearance of small businesses in the global scenario suggest that Advising On Currency Risk At Icici Bank is growing in an atmosphere where there is potential development of businesses. In addition to this, truth that store clients are mainly seeking office supplies for office recommends that the market has a climbing pattern of business owners and also online companies.

Social factors: Social patterns in the economic climate show that clients are searching for comfort as well as appealing rates. Market research demonstrates how the consumer for Advising On Currency Risk At Icici Bank lacks recognition regarding locating remedies which can offer a mix of comfort as well as low costs.

Technical factors: Modern technology plays a crucial role in Advising On Currency Risk At Icici Bank's business strategy specifically as the organization is piloting Technology centers which would certainly offer modern technology sales and also support in the form of memory upgrades, outer setups. (Recap of PEST in appendix 2).

OB Issues and Manifestations.

A number of underlying Organizational Habits problems can be seen in Advising On Currency Risk At Icici Bank's case as highlighted in this section.

Concerns about cultural adjustment: There is uneasiness about a cultural adjustment that would certainly happen once Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising with a lot of the personnel currently showing unhappiness over this possible action. This expected adjustment has developed anxiety in the office which has been coupled with the previous anxiety of preparing the firm for a possible merging with Residence Deport.
Pest Analysis
Difficult Job Atmosphere for Newcomers: There is scarcity of workers that can match the stressful atmosphere of a busy organization. Not only does this cause difficulty in discovering the appropriate people, it puts anxiety on new hires as can not withstand the rate and also pressure that the organization expects them to birth.

Dual Reporting Lines: Newcomers discover this organizational society troublesome as well as hard to cope with particularly as dotted line partnerships are suggested to be weak in general and unbiased setting and performance examination is still done by the solid line supervisor. This suggests that novices can lose clearness regarding their respective duties and goals particularly as populated line coverage does not maintain them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had actually been hypothesized that the last would certainly take Krasnow's setting came as a strike to her morale. Lewis may have been capable as well as proper for the task yet the reality that Kransnow's separation would make Coles a straight report to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Task Insecurity: Fear as well as instability can be determined as two significant worries that Lewis would be taking care of particularly as the merger has actually now be terminated and also 2 senior executives of the advertising department would certainly be leaving. The entire duty of the department would certainly be dropping on Lewis's shoulders that would not simply be in charge of brining regarding a social adjustment but would certainly also need to verify herself in her brand-new function.

Inappropriate Management Style of Leader: Lewis's management style and its conflict with the advertising division's role can likewise be seen as an OB challenge particularly as she has been utilized to managing problems in the operations division where personnel are educated to focus on procedures as well as obtain them. The advertising and marketing department on the various other hand can be viewed as a team of individuals that are utilized to being nurtured by Krasnow who concentrated extra on outcome than processes.

Interdepartmental Disputes: Interdepartmental disagreements between three divisions, marketing, merchandizing and operations respectively over the allotment of the marketing mix can be identified as one more OB worry. The advertising department does not share the very same vision as the various other two departments pertaining to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing as well as operations divisions do not concur over the advertising mix allotment amongst one another either.

Fragmentation in Advertising And Marketing Department: Fragmentation in between the advertising and marketing divisions can be identified as one more OB issue which might need further focus. The fact that the marketing and advertising areas in the marketing division are separated is preventing both departments from obtaining from each various other's experience and also competence. Assimilation of advertising with retailing as well as operations would certainly end up being harder if the advertising and marketing division itself is degenerated which can be another possible OB worry.

Advising On Currency Risk At Icici Bank Analysis

Numerous theories have been used to explain the conditions to obtain more clearness concerning the scenario at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that juniors are easy as well as careless, have little passion and resist change. The hard version of this concept stressed threat, tight controls, hazards and also punishments. With time it generates reduced efficiency, refined sabotage and rivalry (Bargain, 2003). Although the circumstance at Advising On Currency Risk At Icici Bank is not totally following Concept X, it can be seen that new hires are locating this setting rather demanding which might ultimately bring about a better disposition of the management in the direction of Theory X. Based on McGregor's promoted view, which he called Concept Y, the crucial job of the monitoring is to organize organizational problems so that individuals can attain their own goals best by directing their initiatives towards business incentives. If people find no complete satisfaction in their job, the administration would certainly have little choice however to rely upon concept X and also outside control (Offer, 2003). Even while assessing Lewis's monitoring design, theory X may have been suitable in the operations department to some extent however the Advertising and marketing division would require reliance on Concept Y to get the imagination and also creativity from the groups.

Tuckman's Teamwork Concept: Regarding Lewis's concern about bringing harmony in between the marketing and advertising department is worried, this would at first result in clash as talked about by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's theory displayed in appendix 3, throughout the initial stage of team growth, people may not bond, as they are active locating their place in the team. By incorporating the marketing and advertising department's work, there might coincide preliminary disconnect which might bring about the 2nd stage of 'storming' where the groups challenge each other. It is only throughout the third phase or 'norming' when they would certainly come together to share concepts prior to the team can bring about synergy in the 4th phase 'doing'.

When people are provided with modification, they get in phase one and so there might be emotions like sadness, uncertainty, frustration, rage, concern, rejection and also disorientation.The situation at the advertising and marketing department of Advising On Currency Risk At Icici Bank is comparable so Lewis can get comfy with the concept that it is not extraordinary behavior. It is during this stage that Lewis will certainly have to offer advice to the department so that they can locate a feeling of instructions. It can be seen just how Krasnow has actually currently made this transition easier by making Lewis get included in the division a year before his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has reviews the significance of 'security requires as being a reduced degree need of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to really feel safe and secure as well as out of danger' is at the 2nd degree of demands. Before a staff member can be made to develop emotionally, he requires to have his 'Physiological 'and also 'Safety and security' needs satisfied.

SWOT Analysis for Advising On Currency Risk At Icici Bank Case Study

Ramification of Analysis.

The OB analysis has taken a look at numerous concepts to understand just how to cope with the existing scenario handy. The following 3 alternatives have been recommended to assist Lewis deal with the business challenges in the advertising and marketing division. Each of these options has been suggested for reducing the shift needed to bring the advertising division according to the requirements of the market as well as for making the social change that would adhere to once the present leader leaves.

Combination of advertising and marketing functions. Separating Adverting and Production features. Integration of Marketing with Workflow.

Analysis of Alternatives.

Integration of Advertising And Marketing & Marketing Functions: The in-house marketing agency of Advising On Currency Risk At Icici Bank is currently strength for the company in terms of conserving up on expenses related to advertising and marketing and promotion. Considering that no new recruitment has actually been done after Bridget Cole's separation with the coverage line being straight designated to Krasnow for the advertising and marketing function, this is a beneficial opportunity for integrating the marketing and advertising features. Judith Shapiro that has earlier been interviewed by Lewis during the earlier merger days has knowledge in business-to-business advertising and marketing together with firm as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to deal with both marketing and advertising features.

The benefit of this strategy is that it will integrate the two functions while minimizing the demand for hiring an added resource for advertising. Along with this, Lewis would certainly be heading the advertising division and also all the same her substitute would be needed for the existing function that she is doing. The downside of this alternative is that external hiring might cause bitterness from interior personnel who might be eying the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and Manufacturing: Offered the affordable stress as well as high top quality work called for from the advertising and marketing company, it is recommended that Lewis should permit the manufacturing device to be a different function from the marketing system. Because most marketing firms had these two features as separate devices, it makes even more feeling to adhere to the norm.

Integration of Advertising with Workflows: Since Lewis is already taking treatment of the advertising as well as operations divisions all at once; it makes sense to incorporate the 2 functions given that she has been effectively taking treatment of both ends. The fact that Lewis has to adapt her administration design for the marketing division suggests that these 2 departments would be culturally varied.


An assessment of the three alternatives shows that integration of marketing as well as operations would certainly not be a possible action due to the huge distinctions between the 2 departments despite the fact that currently Lewis is taking care of both. While separation of the production feature might have been a desirable move for the advertising division, the fact that it would imply placing a 3rd function under Lewis's wing indicates this need to be stayed clear of.

Action Plan.
Lewis will certainly take control of the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will stay component of marketing under advertising and marketing function.

Lewis will certainly divide herself from operations.

An autonomous management design with worker empowerment will certainly be utilized in marketing division.

Open door plan as well as focus on cross department interaction will certainly be focused on getting rid of dissonance.

Backup plan.

If the assimilation does not exercise as prepared, a contingency plan would certainly adhere to which would separate the production feature from the marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will be heading the marketing department without an SVP. Because case the production function will certainly be divided by placing it under an SVP manufacturing.