Agriums Ill Fated Bid To Acquire Cf Industries Holdings Case Study Solution


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Background and Facts

Agriums Ill Fated Bid To Acquire Cf Industries Holdings an office supplies store for little and moderate sized companies has actually just recently been involved in planning for a merger with its competitor Home Deport, which has actually impacted effectiveness levels in departmentswith the elderly supervisor involved in lawful issues put forth by the government Profession Commission. With the Advertising and marketing Head advancing the information of his separation from the company in one year, Jeannie Lewis, the current head of operations has actually been asked to take the duty in the future. With difficulties in the type of a prospective cultural change and also reduced worker spirits, the company wants a total reengineering initiative at the advertising and marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The prospective cultural adjustment at the marketing division of Agriums Ill Fated Bid To Acquire Cf Industries Holdings is boosting unpredictability in the workplace bring about numerous obstacles for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting tactical choices because Stapes Inc. needed to desert its strategies of merging with Workplace Deport after the Federal Trade Payment's intervention in the process. Given the truth that the store has an international visibility with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these countries might have the ability to impact performance or strategic goals. Federal Trade Compensation's antitrust fit versus the merging took up useful time of the company's elderly management recommending that 'political' factors can have serious ramifications for an international organisation.

Economic Factors: Financial factors such as the introduction of local business in the global scenario recommend that Agriums Ill Fated Bid To Acquire Cf Industries Holdings is flourishing in a setting where there is possible development of services. Along with this, truth that store consumers are mostly seeking office materials for office suggests that the marketplace has a climbing fad of business owners and also home companies.

Social factors: Social trends in the economic situation show that clients are looking for benefit along with attractive costs. Marketing research demonstrates how the client for Agriums Ill Fated Bid To Acquire Cf Industries Holdings does not have awareness concerning discovering remedies which can offer a mix of comfort and also low costs.

Technical factors: Technology plays an important function in Agriums Ill Fated Bid To Acquire Cf Industries Holdings's service approach specifically as the organization is piloting Innovation centers which would offer modern technology sales and assistance in the kind of memory upgrades, outer installments. (Recap of PEST in appendix 2).

OB Issues and also Symptoms.

A number of underlying Organizational Habits issues can be seen in Agriums Ill Fated Bid To Acquire Cf Industries Holdings's case as highlighted in this section.

Uneasiness concerning cultural adjustment: There is uneasiness about a social adjustment that would occur once Todd Krasnow leaves from his placement as the Exec Vice President of Advertising with most of the staff members currently revealing discontent over this prospective move. This expected modification has actually created tension in the workplace which has actually been paired with the past anxiety of preparing the company for a potential merger with House Deport.
Pest Analysis
Stressful Job Atmosphere for Newcomers: There is lack of personnel that can match the demanding setting of a fast-paced organization. Not just does this lead to problem in locating the best people, it puts tension on brand-new hires as can not withstand the speed as well as stress that the company anticipates them to birth.

Twin Coverage Lines: Newcomers locate this organizational culture troublesome and tough to cope with particularly as populated line partnerships are suggested to be weak as a whole and objective setup and also efficiency assessment is still done by the strong line manager. This suggests that newcomers can lose clarity about their respective functions and purposes specifically as dotted line coverage does not maintain them in direct communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles despite the fact that it had been speculated that the last would take Krasnow's setting came as an impact to her spirits. Lewis may have been qualified as well as ideal for the task yet the reality that Kransnow's departure would make Coles a direct record to Lewis might have been the factor for Coles' resignation from services.

Anxiety & Work Insecurity: Worry and also instability can be determined as 2 significant issues that Lewis would be managing specifically as the merging has now be cancelled and also two elderly executives of the advertising and marketing division would be leaving. The entire responsibility of the division would certainly be falling on Lewis's shoulders that would not simply supervise of brining regarding a social modification however would additionally have to prove herself in her new duty.

Inappropriate Management Style of Leader: Lewis's administration style as well as its conflict with the marketing division's duty can also be seen as an OB challenge particularly as she has been used to managing concerns in the procedures division where workers are taught to concentrate on procedures and also obtain them. The advertising division on the various other hand can be viewed as a group of individuals who are used to being nurtured by Krasnow that focused a lot more on result than processes.

Interdepartmental Differences: Interdepartmental disagreements in between 3 departments, marketing, merchandizing and also procedures respectively over the allowance of the marketing mix can be determined as one more OB worry. The advertising department does not share the same vision as the other two divisions concerning the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing as well as operations divisions do not concur over the advertising mix appropriation among one another either.

Fragmentation in Marketing Division: Fragmentation between the advertising and marketing departments can be determined as one more OB concern which might need more attention. The truth that the marketing and advertising sections in the advertising division are separated is avoiding both departments from getting from each various other's experience and competence. Assimilation of marketing with retailing as well as operations would certainly become harder if the advertising department itself is degenerated which can be another possible OB worry.

Agriums Ill Fated Bid To Acquire Cf Industries Holdings Analysis

Numerous concepts have been made use of to explain the situations to obtain more quality concerning the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many supervisors think that juniors are passive and also lazy, have little aspiration as well as withstand change. The difficult variation of this concept emphasized browbeating, tight controls, dangers as well as punishments. In time it generates low productivity, refined sabotage as well as rivalry (Deal, 2003). The situation at Agriums Ill Fated Bid To Acquire Cf Industries Holdings is not completely following Concept X, it can be seen that new hires are finding this environment rather stressful which might at some point lead to a higher disposition of the administration towards Theory X. According to McGregor's advocated view, which he called Theory Y, the crucial task of the monitoring is to arrange business problems so that people can achieve their own objectives best by directing their initiatives in the direction of organizational benefits. If people locate no satisfaction in their job, the administration would certainly have little choice but to depend on concept X as well as external control (Deal, 2003). Also while evaluating Lewis's management design, concept X may have been suitable in the procedures department somewhat however the Marketing division would call for reliance on Concept Y to get the creativity and also originality from the teams.

Tuckman's Synergy Concept: As far as Lewis's issue regarding bringing harmony in between the marketing as well as advertising department is concerned, this would originally lead to conflict as reviewed by Bruce Tuckman in his 'Team effort Concept'. By combining the advertising and marketing as well as advertising department's work, there might be the very same first detach which can lead to the 2nd phase of 'storming' where the teams challenge one an additional.

Bridges' Shift Version: Based On William Bridge's theory (appendix 4), individuals are rather awkward with change, which is noticeable by the situation at Agriums Ill Fated Bid To Acquire Cf Industries Holdings The circumstance can be viewed as a normal course of life if is researched as per Bridge's concept where he clarifies that individuals experience 3 stages of shift when they experience modification. 'End, shedding and Releasing', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When individuals exist with change, they get in stage one and so there might be emotions like sadness, unpredictability, frustration, anger, concern, rejection and disorientation.The scenario at the advertising department of Agriums Ill Fated Bid To Acquire Cf Industries Holdings is comparable so Lewis can obtain comfy with the idea that it is not extraordinary habits. In the second stage, there might be a demand to bridge the void between the brand-new and old society so Lewis may have to face this challenge when Krasnow leaves. There might be low spirits and low efficiency at this phase which must not be taken as an obstacle. It is during this stage that Lewis will certainly have to offer support to the department to ensure that they can find an orientation. It can be seen exactly how Krasnow has actually currently made this shift simpler by making Lewis get associated with the division a year prior to his actual departure. Based on Bridges' Model, phase three will certainly cause openness to discovering, High energy as well as commitment as people will certainly embrace the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has goes over the relevance of 'safety needs as being a lower level demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to really feel safe and secure and out of risk' is at the 2nd level of needs. Before an employee can be made to develop mentally, he requires to have his 'Physical 'and 'Safety' requires met.

SWOT Analysis for Agriums Ill Fated Bid To Acquire Cf Industries Holdings Case Study

Effects of Analysis.

The OB analysis has taken a look at different concepts to recognize how to cope with the existing situation at hand. The adhering to three alternatives have actually been proposed to aid Lewis take care of the business difficulties in the advertising and marketing division. Each of these options has been proposed for reducing the shift needed to bring the marketing division according to the needs of the marketplace as well as for making the social modification that would follow as soon as the present leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and Manufacturing features. Integration of Advertising And Marketing with Workflow.

Examination of Alternatives.

Integration of Advertising And Marketing & Advertising And Marketing Functions: The internal advertising and marketing company of Agriums Ill Fated Bid To Acquire Cf Industries Holdings is currently toughness for the organization in terms of conserving up on expenses associated with advertising as well as promo. Because no brand-new recruitment has been done after Bridget Cole's departure with the coverage line being directly appointed to Krasnow for the advertising and marketing function, this is a favorable opportunity for incorporating the advertising and marketing features. Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merger days has know-how in business-to-business advertising together with firm as well as retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to handle both marketing and advertising functions.

The advantage of this method is that it will incorporate the two functions while decreasing the requirement for hiring an extra resource for advertising. Along with this, Lewis would certainly be heading the advertising and marketing department and also regardless her substitute would certainly be required for the current function that she is carrying out. The downside of this option is that outside hiring might bring about animosity from internal workers that may be eying the setting of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting and Manufacturing: Given the competitive stress and also top quality job required from the ad agency, it is suggested that Lewis needs to allow the manufacturing device to be a separate feature from the advertising device. Given that most advertising agencies had these two features as different systems, it makes even more sense to comply with the norm. Both features might be able to focus on their core turns on a lot more effectively. However, the drawback of this approach would be that additional expenses would have to be borne for establishing separate manufacturing functions. Along with this, a manufacturing head may have to be worked with which can boost overheads for the company.

Integration of Advertising with Procedures: Considering that Lewis is currently taking care of the advertising and marketing and also operations departments all at once; it makes sense to incorporate the two functions because she has been successfully taking care of both ends. The truth that Lewis has to adjust her administration style for the marketing division recommends that these 2 departments would be culturally diverse.


An evaluation of the three options indicates that integration of marketing and also operations would not be a practical move due to the huge differences between the 2 divisions despite the truth that currently Lewis is handling both. While splitting up of the manufacturing feature might have been a favorable relocation for the advertising and marketing division, the reality that it would mean putting a third feature under Lewis's wing indicates this need to be avoided.

Action Plan.
Lewis will take control of the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will be worked with to take Lewis's location as SVP of marketing and advertising.

Production feature will remain part of advertising and marketing under advertising and marketing feature.

Lewis will separate herself from procedures.

A democratic leadership style with worker empowerment will certainly be used in advertising and marketing division.

Open up door plan and also emphasis on cross department communication will be focused on removing disharmony.

Contingency plan.

If the assimilation does not exercise as planned, a contingency strategy would comply with which would separate the production feature from the advertising feature to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the production feature will absolutely be divided by putting it under an SVP production.