Several locations can be determined where FG has a competitive edge over its competitors. These locations would be analyzed using the Air Canada Risk Management VIRO framework where the 'worth', 'inimitability', 'rarity' as well as organization' of FG would certainly be reviewed in terms of its contribution towards its one-upmanship. The structure has been displayed in appendix 3.
It can be seen that FG is supplying a value-added product, which is not just a method of obtaining high margins for the business, however is important for the customer too. Smoked fish and shellfish products are considered as value-added things and so FG is absolutely using worth to the marketplace as well as to the business owner in the kind of high conserving potential from fish products. Similarly, FG's capability to produce original Eastern passionate smoked seafood products can be thought about an unmatched skill.
The business has put barriers to entrance for new participants by encouraging consumers to be demanding in terms of asking for their choices. Not only has this made the solution unusual, it has increased the expense of access for niche gamers considering that FG's diversity and versatility can not be matched by new participants in the brief run. This highlights one more point of inimitability.
The truth that business is not product-orientated yet is a market-orientated organisation which is adaptable enough in its capability to adapt to dynamic market scenarios recommends that its way of arranging services is certainly its one-upmanship. Along with this, business is arranged to ensure that it has less reliance on importers and trading companies which contributes to its competitive edge as an organization in a market where smoked fish items have to be imported from various other nations.
In addition to these factors, FG's long-term relationships with its customer that has caused brand commitment from their side and also the former's constant reinforcement of quality assurance to keep this brandloyalty is an added element providing it a competitive edge.
According to the Air Canada Risk Management VIRO framework, if a firm's resources are valuable but can be copied easily, it may have a temporary affordable advantage. A sustained competitive benefit would certainly result from sources which are valuable, rare as well as pricey to imitate while at the same time the company has the capacity to organize these for an ideal benefit (Rothaermel, 2013). In FG's case, it can be seen exactly how a sustained competitive advantage is possible through the firm's adaptability, market-orientated method, suffered long-termrelationships and ingenious abilities of the business owner. These factors have actually currently been gone over in the Air Canada Risk Management SWOT analysis as internal strengths.
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