Numerous areas can be identified where FG has an one-upmanship over its rivals. These locations would be assessed utilizing the Alumni Action Foundation Currency Hedging Strategy VIRO framework where the 'value', 'inimitability', 'rarity' and organization' of FG would be examined in terms of its contribution in the direction of its competitive edge. The framework has been displayed in appendix 3.
It can be seen that FG is offering a value-added item, which is not just a means of getting high margins for business, but is valuable for the consumer too. Smoked seafood items are looked upon as value-added items therefore FG is certainly offering value to the market and to the entrepreneur in the kind of high saving capacity from fish products. Likewise, FG's ability to generate initial Oriental passionate smoked fish and shellfish products can be thought about an inimitable ability.
Business has actually placed obstacles to entry for new entrants by encouraging customers to be demanding in terms of requesting for their choices. Not only has this made the service unusual, it has actually boosted the cost of access for niche players since FG's diversification and flexibility can not be matched by new participants in the brief run. This highlights one more point of inimitability.
The reality that business is not product-orientated yet is a market-orientated company which is flexible enough in its capacity to get used to dynamic market circumstances recommends that its way of organizing services is certainly its one-upmanship. Along with this, the business is organized to ensure that it has less dependence on importers as well as trading firms which adds to its one-upmanship as a company in a market where smoked fish products have to be imported from various other countries.
Along with these factors, FG's long-term partnerships with its client that has brought about brand loyalty from their side and also the previous's continuous reinforcement of quality control to maintain this brandloyalty is an additional element giving it an one-upmanship.
As per the Alumni Action Foundation Currency Hedging Strategy VIRO framework, if a company's sources are beneficial yet can be copied conveniently, it may have a short-term competitive advantage. Nevertheless, a sustained affordable advantage would result from resources which are important, uncommon and costly to imitate while at the exact same time the firm has the capability to organize these for an optimal advantage (Rothaermel, 2013). In FG's case, it can be seen how a sustained competitive advantage is feasible with the company's flexibility, market-orientated strategy, received long-termrelationships and also cutting-edge abilities of the business owner. These factors have currently been talked about in the Alumni Action Foundation Currency Hedging Strategy SWOT analysis as internal toughness.
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