A number of areas can be identified where FG has a competitive edge over its rivals. These locations would be examined using the America Online Inc Disclosure Strategy VIRO framework where the 'value', 'inimitability', 'rarity' and also company' of FG would be examined in regards to its contribution in the direction of its competitive edge. The framework has actually been presented in appendix 3.
It can be seen that FG is using a value-added product, which is not simply a means of acquiring high margins for business, but is beneficial for the client too. Smoked fish and shellfish products are looked upon as value-added items therefore FG is certainly offering worth to the market and to the entrepreneur in the form of high conserving possibility from fish products. FG's ability to produce initial Asian passionate smoked fish and shellfish items can be considered an unique skill.
The business has put barriers to entrance for brand-new entrants by motivating customers to be demanding in terms of requesting for their choices. Not only has this made the solution unusual, it has increased the cost of entry for specific niche players because FG's diversity and also flexibility can not be matched by brand-new participants in the short run. This highlights one more factor of inimitability.
The truth that the business is not product-orientated yet is a market-orientated organisation which is versatile sufficient in its ability to get used to vibrant market circumstances suggests that its way of arranging solutions is absolutely its competitive edge. The company is organized so that it has less reliance on importers and also trading business which adds to its affordable side as a company in a market where smoked fish items have to be imported from other nations.
Along with these factors, FG's long-term relationships with its client that has led to brand commitment from their side and the previous's consistent support of quality control to keep this brandloyalty is an added variable giving it a competitive edge.
As per the America Online Inc Disclosure Strategy VIRO framework, if a firm's resources are useful however can be imitated conveniently, it may have a momentary affordable advantage. In FG's case, it can be seen how a sustained affordable advantage is feasible through the firm's flexibility, market-orientated approach, received long-termrelationships as well as cutting-edge skills of the entrepreneur.
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