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Anasazi Exclusive Salon Products Inc Case VRIO Analysis

CASE STUDY


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Anasazi Exclusive Salon Products Inc Case Study Analysis

Numerous areas can be determined where FG has a competitive edge over its competitors. These locations would be assessed utilizing the Anasazi Exclusive Salon Products Inc VIRO framework where the 'worth', 'inimitability', 'rarity' and also company' of FG would be assessed in terms of its contribution in the direction of its competitive edge. The structure has actually been displayed in appendix 3.

It can be seen that FG is offering a value-added item, which is not simply a way of obtaining high margins for the business, but is valuable for the customer as well. Smoked fish and shellfish items are looked upon as value-added products and so FG is absolutely providing value to the market as well as to the business owner in the kind of high conserving possibility from fish items. FG's capacity to produce original Asian inspired smoked fish and shellfish items can be considered an unmatched ability.

The business has actually placed obstacles to access for new entrants by motivating consumers to be requiring in terms of requesting for their choices. Not just has this made the solution unusual, it has boosted the price of entry for niche players because FG's diversification and flexibility can not be matched by brand-new entrants in the short run. This highlights another point of inimitability.

The fact that the business is not product-orientated yet is a market-orientated organisation which is flexible enough in its capacity to get used to dynamic market scenarios recommends that its method of arranging solutions is definitely its one-upmanship. Along with this, the business is arranged so that it has much less reliance on importers and trading business which includes in its one-upmanship as a company in a market where smoked fish items need to be imported from various other countries.

In addition to these factors, FG's long term connections with its client that has actually caused brand name commitment from their side as well as the former's constant reinforcement of quality assurance to keep this brandloyalty is an extra variable providing it an one-upmanship.

As per the Anasazi Exclusive Salon Products Inc VIRO framework, if a company's resources are valuable but can be mimicked quickly, it may have a short-term affordable benefit. In FG's case, it can be seen exactly how a sustained affordable advantage is possible via the firm's flexibility, market-orientated strategy, endured long-termrelationships and ingenious abilities of the entrepreneur.