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Apogee Health Care Case VRIO Analysis

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Apogee Health Care Case Study Help

A number of locations can be identified where FG has an one-upmanship over its rivals. These areas would be examined using the Apogee Health Care VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would be assessed in terms of its contribution in the direction of its competitive edge. The structure has been presented in appendix 3.

It can be seen that FG is providing a value-added product, which is not just a means of getting high margins for the business, but is valuable for the consumer also. Smoked seafood products are looked upon as value-added products therefore FG is definitely offering worth to the market and to the entrepreneur in the kind of high saving potential from fish items. FG's ability to generate original Asian passionate smoked fish and shellfish products can be thought about a supreme skill.

Business has actually placed barriers to access for new participants by urging customers to be demanding in regards to asking for their choices. Not just has this made the solution rare, it has enhanced the cost of entry for niche gamers since FG's diversification and also versatility can not be matched by brand-new entrants in the short run. This highlights one more factor of inimitability.

The truth that the business is not product-orientated yet is a market-orientated service which is adaptable enough in its capacity to get used to dynamic market circumstances recommends that its means of organizing solutions is absolutely its one-upmanship. In addition to this, the business is organized to make sure that it has less dependence on importers and trading firms which adds to its competitive edge as a company in a market where smoked fish products have to be imported from various other countries.

Along with these factors, FG's long-term relationships with its customer that has actually resulted in brand name commitment from their side and also the former's constant support of quality assurance to preserve this brandloyalty is an additional aspect giving it a competitive edge.

Based on the Apogee Health Care VIRO structure, if a company's sources are valuable but can be imitated conveniently, it might have a short-lived affordable advantage. A sustained competitive advantage would certainly result from sources which are valuable, rare and also costly to copy while at the exact same time the company has the capability to arrange these for an ideal advantage (Rothaermel, 2013). In FG's case, it can be seen just how a continual competitive advantage is feasible with the company's adaptability, market-orientated strategy, sustained long-termrelationships and also cutting-edge skills of the entrepreneur. These factors have currently been talked about in the Apogee Health Care SWOT analysis as inner staminas.