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Aqrs Delta Strategy Case VRIO Analysis

CASE ANALYSIS


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Aqrs Delta Strategy Case Study Analysis

A number of areas can be recognized where FG has a competitive edge over its rivals. These locations would be assessed using the Aqrs Delta Strategy VIRO structure where the 'worth', 'inimitability', 'rarity' as well as company' of FG would be assessed in terms of its payment towards its competitive edge. The structure has been shown in appendix 3.

It can be seen that FG is offering a value-added product, which is not just a means of obtaining high margins for the business, yet is beneficial for the consumer as well. Smoked seafood products are considered as value-added products and so FG is certainly offering value to the market and also to the entrepreneur in the kind of high conserving capacity from fish items. FG's capacity to create initial Asian inspired smoked fish and shellfish products can be considered an unique ability.

Business has put obstacles to entrance for brand-new participants by motivating clients to be demanding in terms of asking for their preferences. Not just has this made the solution rare, it has enhanced the price of access for particular niche players because FG's diversity and adaptability can not be matched by brand-new entrants in the brief run. This highlights one more factor of inimitability.

The fact that business is not product-orientated however is a market-orientated company which is versatile sufficient in its ability to get used to vibrant market scenarios recommends that its way of arranging solutions is certainly its one-upmanship. The organisation is arranged so that it has less reliance on importers as well as trading companies which adds to its competitive edge as an organization in a market where smoked fish items have actually to be imported from other countries.

Along with these factors, FG's long term relationships with its consumer that has actually caused brand name loyalty from their side as well as the former's continuous support of quality control to preserve this brandloyalty is an extra variable providing it a competitive edge.

As per the Aqrs Delta Strategy VIRO framework, if a company's sources are useful but can be imitated easily, it may have a short-term affordable benefit. In FG's case, it can be seen how a sustained competitive benefit is feasible with the firm's flexibility, market-orientated technique, endured long-termrelationships and also ingenious abilities of the entrepreneur.