Numerous areas can be recognized where FG has a competitive edge over its rivals. These areas would be analyzed using the Arbor City Community Foundation Executive Education Version VIRO structure where the 'value', 'inimitability', 'rarity' and company' of FG would be examined in terms of its payment in the direction of its one-upmanship. The framework has actually been displayed in appendix 3.
It can be seen that FG is using a value-added product, which is not simply a method of obtaining high margins for business, yet is beneficial for the consumer too. Smoked seafood items are looked upon as value-added items and so FG is absolutely supplying value to the marketplace and also to the business owner in the type of high saving possibility from fish items. Also, FG's ability to generate original Asian inspired smoked seafood items can be considered an inimitable skill.
The business has placed barriers to access for new entrants by urging customers to be demanding in terms of asking for their choices. Not only has this made the solution unusual, it has raised the price of access for particular niche players since FG's diversity and versatility can not be matched by new participants in the short run. This highlights one more point of inimitability.
The fact that the business is not product-orientated but is a market-orientated organisation which is flexible enough in its capability to adapt to dynamic market circumstances suggests that its means of arranging services is certainly its competitive edge. The business is arranged so that it has much less dependence on importers as well as trading companies which includes to its competitive edge as a company in a market where smoked fish products have actually to be imported from other nations.
Along with these factors, FG's long-term partnerships with its consumer that has actually caused brand name commitment from their side and also the former's consistent support of quality assurance to preserve this brandloyalty is an additional variable providing it a competitive edge.
As per the Arbor City Community Foundation Executive Education Version VIRO framework, if a company's sources are valuable however can be copied easily, it might have a momentary competitive advantage. In FG's case, it can be seen just how a continual competitive advantage is possible via the firm's versatility, market-orientated technique, sustained long-termrelationships and cutting-edge skills of the entrepreneur.
Home >> Harvard >> Arbor City Community Foundation Executive Education Version >> Vrio Analysis
