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Atento Managing The Employee Lifecycle In Brazil Case VRIO Analysis

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Several areas can be determined where FG has an one-upmanship over its rivals. These locations would be evaluated utilizing the Atento Managing The Employee Lifecycle In Brazil VIRO structure where the 'value', 'inimitability', 'rarity' as well as organization' of FG would be examined in regards to its contribution towards its competitive edge. The framework has been displayed in appendix 3.

It can be seen that FG is offering a value-added product, which is not simply a way of acquiring high margins for business, yet is valuable for the consumer also. Smoked seafood products are looked upon as value-added items therefore FG is certainly providing worth to the marketplace and also to the entrepreneur in the type of high conserving possibility from fish products. FG's ability to create initial Asian inspired smoked fish and shellfish items can be considered a supreme skill.

The business has placed obstacles to entry for brand-new participants by motivating customers to be demanding in regards to requesting for their preferences. Not only has this made the solution unusual, it has enhanced the expense of entrance for particular niche players considering that FG's diversification and versatility can not be matched by new participants in the brief run. This highlights one more factor of inimitability.

The fact that the business is not product-orientated but is a market-orientated service which is adaptable sufficient in its capacity to get used to vibrant market situations suggests that its way of organizing solutions is absolutely its competitive edge. The business is arranged so that it has less reliance on importers and also trading firms which includes to its affordable edge as a company in a market where smoked fish items have to be imported from other nations.

Along with these factors, FG's long-term connections with its customer that has brought about brand name commitment from their side as well as the previous's constant reinforcement of quality control to maintain this brandloyalty is an extra variable offering it a competitive edge.

Based on the Atento Managing The Employee Lifecycle In Brazil VIRO framework, if a firm's sources are important yet can be imitated easily, it may have a temporary competitive benefit. A continual competitive advantage would result from resources which are beneficial, unusual and also pricey to imitate while at the same time the company has the ability to arrange these for an optimal advantage (Rothaermel, 2013). In FG's case, it can be seen how a sustained competitive advantage is possible via the company's adaptability, market-orientated strategy, received long-termrelationships and cutting-edge skills of the entrepreneur. These factors have currently been discussed in the Atento Managing The Employee Lifecycle In Brazil SWOT analysis as internal strengths.