Atlantic Corp Spanish Version Case Study Help


Home >> Harvard >> Atlantic Corp Spanish Version >>

Atlantic Corp Spanish Version Case Study Solution

Background and Facts

Atlantic Corp Spanish Version an office supplies retailer for tiny and also average sized businesses has just recently been involved in preparing for a merger with its competitor House Deport, which has influenced efficiency levels in departmentswith the senior supervisor involved in lawful complications put forth by the government Profession Commission. With the Advertising and marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the role in the future. With challenges in the type of a potential cultural adjustment and low employee morale, the company needs a full reengineering effort at the marketing department.

Issue Statement
Porter's 5 Forces Analysis
The prospective social change at the advertising and marketing department of Atlantic Corp Spanish Version is boosting uncertainty in the working environment bring about various obstacles for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting tactical decisions since Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Trade Payment's intervention at the same time. Provided the truth that the shop has a worldwide presence with branches in UK, USA, Canada as well as Germany, political consider each of these countries might be able to impact efficiency or strategic objectives. Federal Trade Payment's antitrust match versus the merging occupied important time of the organization's senior monitoring recommending that 'political' factors can have severe implications for a global company.

Economic Factors: Financial factors such as the introduction of small companies in the international circumstance recommend that Atlantic Corp Spanish Version is growing in a setting where there is possible growth of organisations. Reality that shop customers are mainly looking for office products for house workplaces recommends that the market has an increasing fad of entrepreneurs and home based services.

Social factors: Social trends in the economic situation show that clients are trying to find benefit along with eye-catching rates. Marketing research demonstrates how the client for Atlantic Corp Spanish Version does not have recognition regarding locating options which can supply a combination of ease and also affordable.

Technical factors: Modern technology plays an important role in Atlantic Corp Spanish Version's company approach especially as the organization is piloting Technology facilities which would supply technology sales and assistance in the form of memory upgrades, peripheral installments. (Summary of INSECT in appendix 2).

OB Issues and Manifestations.

Numerous underlying Organizational Actions issues can be seen in Atlantic Corp Spanish Version's case as highlighted in this section.

Uneasiness regarding social change: There is concern about a cultural change that would certainly happen once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with a lot of the employee currently revealing discontent over this prospective step. This anticipated adjustment has produced tension in the workplace which has actually been coupled with the previous anxiety of preparing the firm for a prospective merging with Home Deport.
Pest Analysis
Difficult Work Environment for Newcomers: There is shortage of personnel that can match the demanding atmosphere of a fast-paced company. Not only does this result in trouble in finding the ideal individuals, it places stress on new hires as can not endure the pace and pressure that the company expects them to birth.

Dual Coverage Lines: Newcomers locate this organizational society difficult as well as difficult to manage especially as populated line partnerships are suggested to be weaker in general and also objective setting and efficiency examination is still done by the strong line supervisor. This implies that newcomers might lose clarity concerning their particular functions and objectives particularly as dotted line coverage does not maintain them in straight interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles even though it had actually been speculated that the latter would take Krasnow's setting came as a blow to her morale. Lewis may have been qualified and appropriate for the task however the fact that Kransnow's departure would certainly make Coles a direct report to Lewis may have been the reason for Coles' resignation from services.

Fear & Work Instability: Fear and also insecurity can be recognized as two major issues that Lewis would be taking care of particularly as the merger has currently be terminated as well as 2 senior executives of the advertising department would certainly be leaving. The entire responsibility of the department would be dropping on Lewis's shoulders that would not simply supervise of brining regarding a cultural adjustment however would certainly likewise need to show herself in her brand-new duty.

Incompatible Management Design of Leader: Lewis's management design and also its conflict with the marketing division's duty can also be seen as an OB difficulty especially as she has actually been used to managing problems in the procedures department where employees are taught to concentrate on procedures and obtain them. The marketing department on the various other hand can be viewed as a group of individuals who are made use of to being nurtured by Krasnow that focused extra on output than procedures.

Interdepartmental Arguments: Interdepartmental arguments between 3 departments, advertising and marketing, merchandizing as well as procedures respectively over the appropriation of the marketing mix can be identified as another OB problem. Although the advertising and marketing department does not share the exact same vision as the other two divisions regarding the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing as well as operations departments do not concur over the marketing mix allocation among each other either.

Disintegration in Marketing Division: Disintegration in between the marketing and advertising divisions can be recognized as an additional OB issue which could need additional focus. The reality that the marketing and advertising sections in the advertising and marketing division are disconnected is protecting against both departments from acquiring from each other's experience and also proficiency. Integration of marketing with merchandising and also procedures would certainly end up being more difficult if the advertising and marketing division itself is broken down which can be another prospective OB problem.

Atlantic Corp Spanish Version Analysis

Numerous theories have been made use of to discuss the circumstances to obtain additional clarity regarding the circumstance at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers think that staffs are passive as well as lazy, have little aspiration as well as withstand change. The situation at Atlantic Corp Spanish Version is not entirely complying with Theory X, it can be seen that new hires are locating this setting instead demanding which might ultimately lead to a higher disposition of the administration towards Theory X. Even while assessing Lewis's management style, concept X may have been suitable in the procedures division to some extent yet the Marketing division would certainly need reliance on Concept Y in order to obtain the imagination as well as originality from the groups.

Tuckman's Teamwork Concept: As for Lewis's issue concerning bringing consistency in between the advertising and marketing department is concerned, this would initially bring about conflict as discussed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, throughout the initial phase of team growth, people may not bond, as they are busy locating their area in the group. By integrating the advertising and marketing division's work, there may be the same first separate which could bring about the second phase of 'storming' where the teams test one another. It is only during the 3rd stage or 'norming' when they would come with each other to share ideas before the group can bring about synergy in the 4th stage 'doing'.

When people are presented with adjustment, they get in stage one as well as so there may be feelings like unhappiness, unpredictability, disappointment, anger, fear, denial and disorientation.The circumstance at the advertising and marketing department of Atlantic Corp Spanish Version is comparable so Lewis can obtain comfy with the idea that it is not amazing behavior. It is during this stage that Lewis will certainly have to provide advice to the department so that they can discover a sense of instructions. It can be seen just how Krasnow has actually currently made this transition simpler by making Lewis obtain involved in the division a year before his real separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has goes over the value of 'security needs as being a reduced degree need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel safe and secure and also out of danger' is at the 2nd level of demands. Prior to a staff member can be made to establish emotionally, he requires to have his 'Physiological 'and also 'Security' needs met.

SWOT Analysis for Atlantic Corp Spanish Version Case Study

Implication of Analysis.

The OB analysis has taken a look at various concepts to recognize how to handle the current circumstance available. The following 3 alternatives have actually been recommended to assist Lewis handle the organizational difficulties in the advertising division. Each of these choices has been suggested for relieving the shift needed to bring the advertising division in line with the demands of the market and for making the social change that would adhere to when the current leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and Manufacturing functions. Assimilation of Marketing with Workflow.

Analysis of Alternatives.

Integration of Advertising & Marketing Functions: The internal advertising agency of Atlantic Corp Spanish Version is already strength for the organization in terms of saving up on overheads related to advertising as well as promotion. Considering that no new recruitment has actually been done after Bridget Cole's departure with the reporting line being straight appointed to Krasnow for the marketing feature, this is a positive chance for incorporating the advertising and marketing functions. Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merger days has knowledge in business-to-business advertising and marketing in addition to company as well as retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to manage both advertising and marketing functions.

The advantage of this method is that it will incorporate the two features while lowering the need for working with an added source for advertising and marketing. In addition to this, Lewis would certainly be heading the marketing department as well as in any case her substitute would certainly be needed for the current role that she is carrying out. The drawback of this choice is that outside hiring might produce animosity from interior employees that might be eying the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Manufacturing: Provided the competitive stress and also excellent quality job needed from the advertising agency, it is recommended that Lewis ought to permit the production device to be a different feature from the advertising and marketing device. Since many ad agency had these 2 features as separate devices, it makes even more feeling to follow the norm. Along with this, both functions may have the ability to focus on their core triggers a lot more successfully. The negative aspect of this technique would certainly be that additional prices would certainly have to be birthed for establishing up different production functions. A production head may have to be hired which might enhance expenses for the organization.

Integration of Advertising And Marketing with Operations: Because Lewis is already taking treatment of the advertising and operations departments concurrently; it makes sense to incorporate the two features given that she has actually been efficiently taking care of both ends. The truth that Lewis has to adapt her administration design for the advertising department suggests that these two divisions would certainly be culturally varied.


An examination of the 3 alternatives shows that assimilation of advertising and marketing and also procedures would not be a feasible relocation due to the substantial differences in between the 2 departments regardless of the fact that currently Lewis is handling both. While separation of the production function might have been a desirable move for the advertising division, the reality that it would certainly mean placing a 3rd function under Lewis's wing implies this must be stayed clear of.

Action Strategy.
Lewis will certainly take over the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will stay component of marketing under marketing function.

Lewis will divide herself from operations.

A democratic management style with worker empowerment will certainly be used in marketing department.

Open door plan as well as focus on cross department interaction will be aimed at eliminating discord.

Backup plan.

If the integration does not work out as intended, a backup plan would certainly follow which would divide the manufacturing feature from the advertising and marketing feature to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising and marketing department without an SVP. Because case the manufacturing feature will definitely be divided by positioning it under an SVP production.