Atlantida Case Porter’s Five Forces Analysis


Home >> Harvard >> Atlantida >> Porters Analysis

Atlantida Case Study Solution

Bargaining Power of Supplier:

The distributor in the Taiwanese Atlantida industry has a reduced bargaining power although that the market has dominance of 3 gamers consisting of Powerchip, Nanya and ProMOS. Atlantida makers are simple initial devices producers in calculated alliances with international gamers in exchange for innovation. The second factor for a low negotiating power is the fact that there is excess supply of Atlantida units because of the big scale production of these dominant market players which has actually reduced the price each and increased the negotiating power of the buyer.

Threat of Substitutes & Degree of Rivalry:

The risk of replacements in the marketplace is high offered the truth that Taiwanese producers take on market show international gamers like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung and Fujitsu. This shows that the marketplace has a high level of rivalry where makers that have layout and also growth capacities along with making competence may have the ability to have a greater negotiating power over the marketplace.

Bargaining Power of Buyer:

The marketplace is controlled by gamers like Micron, Elpida, Samsung as well as Hynix which better lower the buying powers of Taiwanese OEMs. The fact that these strategic gamers do not allow the Taiwanese OEMs to have access to modern technology shows that they have a higher bargaining power somewhat.

Threat of Entry:

Risks of access in the Atlantida manufacturing market are reduced owing to the fact that structure wafer fabs and also buying tools is highly expensive.For simply 30,000 units a month the funding needs can vary from $ 500 million to $2.5 billion depending upon the dimension of the units. In addition to this, the manufacturing needed to be in the most recent modern technology and there for brand-new gamers would certainly not have the ability to take on dominant Atlantida OEMs (initial devices producers) in Taiwan which were able to appreciate economic situations of range. The current market had a demand-supply discrepancy and also so surplus was currently making it challenging to allow new players to appreciate high margins.

Firm Strategy:

The region's manufacturing companies have depended on an approach of automation in order to lower costs via economies of scale. Since Atlantida production uses typical procedures and basic and also specialized Atlantida are the only 2 categories of Atlantida being produced, the processes can conveniently make use of mass production. The market has dominant makers that have actually developed alliances in exchange for modern technology from Oriental and Japanese companies. While this has actually caused schedule of technology as well as range, there has been disequilibrium in the Atlantida market.

Threats & Opportunities in the External Environment

As per the interior and outside audits, possibilities such as strategicalliances with modern technology partners or growth through merging/ acquisition can be explored by TMC. An action in the direction of mobile memory is likewise a possibility for TMC particularly as this is a specific niche market. Risks can be seen in the type of over dependence on international gamers for technology and competition from the United States as well as Japanese Atlantida producers.

Porter’s Five Forces Analysis