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Atlantida Case VRIO Analysis

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A number of areas can be determined where FG has an one-upmanship over its rivals. These areas would be evaluated using the Atlantida VIRO framework where the 'value', 'inimitability', 'rarity' as well as company' of FG would be evaluated in terms of its contribution towards its competitive edge. The framework has been presented in appendix 3.

It can be seen that FG is supplying a value-added product, which is not just a method of obtaining high margins for the business, but is useful for the customer also. Smoked fish and shellfish items are looked upon as value-added items therefore FG is absolutely using worth to the market and also to the entrepreneur in the type of high conserving capacity from fish products. FG's ability to generate initial Oriental inspired smoked seafood products can be taken into consideration an unmatched ability.

The business has actually put barriers to entrance for new entrants by encouraging customers to be requiring in terms of requesting for their preferences. Not just has this made the solution unusual, it has boosted the expense of access for niche gamers since FG's diversification and also versatility can not be matched by brand-new entrants in the brief run. This highlights one more factor of inimitability.

The fact that business is not product-orientated however is a market-orientated service which is adaptable sufficient in its capacity to adjust to vibrant market situations suggests that its means of organizing solutions is definitely its one-upmanship. Along with this, business is arranged so that it has less reliance on importers and also trading companies which adds to its one-upmanship as an organization in a market where smoked fish products need to be imported from other nations.

In addition to these factors, FG's long-term connections with its customer that has resulted in brand loyalty from their side and the previous's constant reinforcement of quality assurance to preserve this brandloyalty is an additional aspect providing it an one-upmanship.

Based on the Atlantida VIRO structure, if a company's resources are valuable yet can be mimicked easily, it may have a short-term competitive advantage. Nevertheless, a continual competitive advantage would certainly result from resources which are valuable, uncommon as well as pricey to copy while at the same time the company has the capability to arrange these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen just how a sustained affordable advantage is feasible with the company's adaptability, market-orientated strategy, sustained long-termrelationships as well as cutting-edge skills of the entrepreneur. These factors have actually currently been discussed in the Atlantida SWOT analysis as inner strengths.