Bandhan Microfinance Is Transformation To Bank Status Required Case Study Analysis


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Bandhan Microfinance Is Transformation To Bank Status Required Case Study Analysis

Background and Facts

Bandhan Microfinance Is Transformation To Bank Status Required an office products store for little and also moderate sized organisations has recently been involved in preparing for a merger with its rival Home Deport, which has actually influenced performance degrees in departmentswith the elderly manager involved in legal complications put forth by the government Trade Compensation. With the Advertising and marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the current head of operations has been asked to take the role in the near future. With obstacles in the form of a prospective cultural change and reduced worker spirits, the company wants a full reengineering effort at the marketing department.

Problem Statement
Porter's 5 Forces Analysis
The possible social modification at the marketing division of Bandhan Microfinance Is Transformation To Bank Status Required is raising uncertainty in the working environment causing different challenges for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting critical decisions since Stapes Inc. needed to desert its strategies of combining with Workplace Deport after the Federal Profession Payment's treatment in the process. Provided the truth that the shop has a worldwide visibility with branches in UK, USA, Canada and also Germany, political consider each of these countries might be able to affect performance or tactical goals. Federal Trade Payment's antitrust suit against the merging took up useful time of the organization's senior administration recommending that 'political' factors can have major effects for a worldwide company.

Economic Factors: Economic factors such as the emergence of small businesses in the worldwide circumstance suggest that Bandhan Microfinance Is Transformation To Bank Status Required is flourishing in an environment where there is potential development of companies. Along with this, truth that shop consumers are mostly looking for workplace supplies for home offices suggests that the marketplace has a climbing fad of entrepreneurs and also online businesses.

Social factors: Social fads in the economic situation reveal that clients are searching for convenience along with attractive prices. Marketing research demonstrates how the customer for Bandhan Microfinance Is Transformation To Bank Status Required does not have awareness about finding options which can provide a combination of benefit and affordable.

Technical factors: Innovation plays an essential duty in Bandhan Microfinance Is Transformation To Bank Status Required's company method specifically as the company is piloting Modern technology facilities which would supply modern technology sales and assistance in the type of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues and also Manifestations.

Numerous underlying Organizational Habits issues can be seen in Bandhan Microfinance Is Transformation To Bank Status Required's case as highlighted in this area.

Worries concerning social modification: There is concern concerning a cultural adjustment that would certainly happen when Todd Krasnow leaves from his position as the Executive Vice President of Marketing with most of the staff members currently revealing unhappiness over this potential step. This expected change has created stress in the work environment which has been coupled with the past tension of preparing the company for a prospective merging with Residence Deport.
Pest Analysis
Stressful Job Environment for Newcomers: There is shortage of personnel that can match the difficult environment of a fast-paced company. Not only does this bring about difficulty in finding the best individuals, it puts stress and anxiety on new hires as can not hold up against the speed as well as stress that the company anticipates them to bear.

Dual Reporting Lines: Beginners find this business culture cumbersome as well as challenging to handle particularly as dotted line relationships are indicated to be weak as a whole and unbiased setting and also efficiency evaluation is still done by the solid line manager. This means that novices can lose clearness regarding their particular roles and also goals especially as dotted line coverage does not maintain them in direct communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been hypothesized that the latter would take Krasnow's position came as a strike to her spirits. Lewis might have been capable and suitable for the job but the fact that Kransnow's separation would make Coles a straight record to Lewis might have been the factor for Coles' resignation from services.

Worry & Work Insecurity: Anxiety as well as instability can be identified as two significant worries that Lewis would be taking care of particularly as the merging has actually currently be cancelled as well as 2 senior executives of the advertising department would be leaving. The entire responsibility of the department would certainly be falling on Lewis's shoulders that would certainly not simply supervise of brining about a social modification yet would additionally need to verify herself in her new function.

Incompatible Administration Style of Leader: Lewis's monitoring style and its incompatibility with the marketing department's duty can additionally be seen as an OB obstacle particularly as she has actually been utilized to taking care of concerns in the procedures department where personnel are taught to concentrate on processes and get them right. The advertising department on the various other hand can be viewed as a team of people that are utilized to being supported by Krasnow who concentrated extra on output than procedures.

Interdepartmental Differences: Interdepartmental disagreements between 3 divisions, advertising and marketing, merchandizing as well as operations specifically over the allocation of the advertising and marketing mix can be identified as another OB worry. The advertising department does not share the exact same vision as the other 2 divisions concerning the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing and operations departments do not agree over the advertising and marketing mix allotment among one another either.

Disintegration in Advertising And Marketing Department: Fragmentation in between the marketing and advertising divisions can be identified as another OB concern which could need more focus. The reality that the advertising and marketing sections in the advertising and marketing department are separated is avoiding both divisions from obtaining from each various other's experience and knowledge. Combination of marketing with merchandising and also procedures would certainly become harder if the advertising and marketing division itself is broken down which can be another prospective OB concern.

Bandhan Microfinance Is Transformation To Bank Status Required Analysis

Various concepts have actually been used to explain the situations to obtain additional clearness concerning the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many supervisors believe that subordinates are easy and careless, have little passion and also withstand change. The circumstance at Bandhan Microfinance Is Transformation To Bank Status Required is not totally adhering to Concept X, it can be seen that new hires are finding this environment rather difficult which might at some point lead to a higher disposition of the monitoring in the direction of Theory X. Also while assessing Lewis's monitoring style, concept X might have been ideal in the procedures department to some degree yet the Advertising division would need dependence on Concept Y in order to get the imagination and creativity from the groups.

Tuckman's Synergy Theory: As for Lewis's worry regarding bringing harmony in between the marketing and advertising division is concerned, this would initially bring about conflict as discussed by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). Based on Tuckman's concept shown in appendix 3, throughout the initial stage of group growth, people might not bond, as they are busy discovering their place in the group. By combining the advertising and marketing division's job, there may coincide initial separate which can cause the second phase of 'storming' where the groups challenge one another. It is just during the third stage or 'norming' when they would come together to share concepts prior to the group can bring around harmony in the 4th stage 'doing'.

Bridges' Change Design: Based On William Bridge's concept (appendix 4), individuals are fairly uncomfortable with adjustment, which is apparent by the scenario at Bandhan Microfinance Is Transformation To Bank Status Required The scenario can be viewed as a normal program of life if is studied based on Bridge's theory where he clarifies that people undergo three phases of change when they experience change. 'End, shedding and Letting go', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When people are presented with modification, they go into stage one therefore there may be emotions like sadness, uncertainty, disappointment, rage, fear, rejection as well as disorientation.The scenario at the advertising and marketing division of Bandhan Microfinance Is Transformation To Bank Status Required is comparable so Lewis can obtain comfortable with the concept that it is not phenomenal habits. In the second phase, there might be a demand to link the void in between the new and also old society so Lewis may have to encounter this experience as soon as Krasnow leaves. There might be reduced morale as well as reduced efficiency at this stage which need to not be taken as an obstacle. It is throughout this stage that Lewis will need to give advice to the department to make sure that they can find an orientation. It can be seen just how Krasnow has already made this change easier by making Lewis get associated with the division a year before his real departure. Based on Bridges' Model, stage 3 will certainly cause visibility to discovering, High power and also dedication as individuals will accept the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has talks about the importance of 'safety and security needs as being a lower degree need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel safe and secure as well as out of risk' is at the second degree of demands. Before a staff member can be made to establish mentally, he needs to have his 'Physiological 'and also 'Security' requires satisfied.

SWOT Analysis for Bandhan Microfinance Is Transformation To Bank Status Required Case Study

Implication of Analysis.

The OB analysis has actually checked out numerous concepts to recognize just how to cope with the existing scenario handy. The adhering to 3 alternatives have actually been proposed to aid Lewis take care of the business obstacles in the advertising and marketing division. Each of these options has actually been recommended for alleviating the change needed to bring the advertising division in accordance with the needs of the market as well as for making the social modification that would comply with as soon as the current leader leaves.

Combination of advertising and marketing features. Dividing Adverting as well as Manufacturing features. Integration of Advertising with Procedures.

Analysis of Alternatives.

Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merger days has proficiency in business-to-business advertising and marketing along with firm and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to deal with both marketing and also advertising and marketing features.

The benefit of this approach is that it will certainly incorporate the two features while lowering the requirement for employing an added source for advertising. Along with this, Lewis would certainly be heading the marketing department and all the same her substitute would certainly be required for the existing role that she is carrying out. The downside of this choice is that exterior hiring might bring about resentment from internal workers that might be eying the position of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Manufacturing: Offered the affordable pressures and also premium quality job needed from the ad agency, it is recommended that Lewis must allow the manufacturing device to be a different function from the advertising and marketing system. Given that the majority of ad agency had these 2 features as different units, it makes even more sense to adhere to the standard. In addition to this, both features may be able to focus on their core activates a lot more efficiently. The downside of this strategy would be that added expenses would certainly have to be birthed for establishing up different manufacturing features. In addition to this, a production head may have to be hired which can increase expenses for the company.

Assimilation of Advertising with Workflows: Given that Lewis is currently looking after the advertising and also procedures departments concurrently; it makes good sense to incorporate the two features because she has been effectively taking care of both ends. The truth that the two departments already have significant differences over allotment of sources suggests that this assimilation might have the ability to bring about consistency particularly as Lewis would certainly be heading both ends.However there are different drawbacks of this step specifically as it would certainly put too much concern over Lewis's shoulders. The fact that Lewis has to adjust her administration design for the advertising and marketing department recommends that these two departments would be culturally varied. Lewis may not be able to apply one kind of leadership design to both departments which could result in ineffectiveness in either one of the 2 features.


An examination of the three alternatives suggests that combination of advertising and marketing as well as procedures would certainly not be a possible move due to the large distinctions between the two departments regardless of the truth that currently Lewis is managing both. While splitting up of the production function might have been a beneficial action for the marketing division, the truth that it would mean placing a 3rd function under Lewis's wing indicates this must be stayed clear of.

Activity Plan.
Lewis will certainly take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Production feature will stay component of advertising and marketing under advertising and marketing feature.

Lewis will certainly divide herself from operations.

A democratic leadership style with employee empowerment will be utilized in marketing division.

Open up door plan as well as emphasis on cross department interaction will be targeted at getting rid of dissonance.

Backup plan.

If the integration does not exercise as planned, a backup strategy would adhere to which would divide the production feature from the advertising function to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising and marketing department without an SVP. In that case the production function will definitely be separated by positioning it under an SVP production.