Bay Partners B Case Study Solution


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Bay Partners B Case Study Solution

Background and Facts

Bay Partners B an office products retailer for tiny and also moderate sized organisations has lately been involved in planning for a merger with its competitor Home Deport, which has affected efficiency degrees in departmentswith the senior supervisor associated with lawful issues presented by the government Trade Compensation. With the Advertising Head putting forward the news of his separation from the business in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the duty in the near future. With difficulties in the form of a prospective social change and also reduced worker morale, the organization requires a total reengineering initiative at the advertising division.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural modification at the advertising division of Bay Partners B is boosting uncertainty in the working environment leading to various difficulties for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting critical choices given that Stapes Inc. needed to desert its strategies of combining with Office Deport after the Federal Trade Compensation's treatment in the process. Offered the truth that the shop has an international existence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these nations may have the ability to affect performance or strategic objectives. Federal Profession Payment's antitrust match versus the merger used up valuable time of the company's senior administration suggesting that 'political' factors can have serious implications for a worldwide company.

Economic Factors: Economic factors such as the introduction of small companies in the worldwide circumstance suggest that Bay Partners B is growing in an atmosphere where there is prospective growth of services. Fact that store consumers are mainly looking for office products for residence offices suggests that the market has a rising fad of entrepreneurs as well as home based organisations.

Social factors: Social patterns in the economic situation reveal that customers are trying to find comfort along with attractive prices. Marketing research shows how the client for Bay Partners B does not have awareness regarding discovering remedies which can provide a mix of convenience as well as inexpensive.

Technical factors: Innovation plays a vital role in Bay Partners B's company method particularly as the organization is piloting Modern technology facilities which would certainly use innovation sales and assistance in the kind of memory upgrades, peripheral installments. (Summary of BUG in appendix 2).

OB Issues and also Manifestations.

Numerous underlying Business Habits issues can be seen in Bay Partners B's case as highlighted in this section.

Concerns regarding cultural modification: There is uneasiness regarding a cultural change that would happen as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising with the majority of the team member already revealing discontent over this prospective relocation. This predicted modification has developed stress in the work environment which has been coupled with the previous stress and anxiety of preparing the firm for a potential merging with Home Deport.
Pest Analysis
Stressful Work Environment for Newcomers: There is lack of employees that can match the demanding environment of a fast-paced organization. Not just does this bring about difficulty in discovering the right individuals, it puts tension on brand-new hires as can not endure the rate as well as pressure that the organization expects them to bear.

Dual Reporting Lines: Newbies find this business culture difficult as well as hard to deal with especially as populated line relationships are indicated to be weaker generally as well as objective setup as well as efficiency analysis is still done by the strong line supervisor. This means that beginners might lose clarity about their corresponding functions as well as objectives specifically as dotted line reporting does not keep them in straight communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had been guessed that the latter would certainly take Krasnow's position came as a blow to her spirits. Lewis might have been capable as well as proper for the work but the reality that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from services.

Worry & Work Insecurity: Anxiety and also insecurity can be identified as two significant issues that Lewis would be dealing with particularly as the merger has currently be terminated and also two senior execs of the advertising division would certainly be leaving. The entire responsibility of the division would be dropping on Lewis's shoulders that would certainly not just supervise of brining regarding a cultural change but would additionally need to show herself in her new duty.

Incompatible Monitoring Style of Leader: Lewis's administration style and its incompatibility with the advertising and marketing division's function can likewise be seen as an OB difficulty specifically as she has actually been made use of to dealing with issues in the procedures division where employees are shown to concentrate on processes as well as obtain them. The advertising department on the various other hand can be viewed as a group of individuals who are utilized to being supported by Krasnow who concentrated much more on outcome than processes.

Interdepartmental Arguments: Interdepartmental disputes between 3 divisions, advertising, merchandizing and also procedures respectively over the appropriation of the marketing mix can be recognized as one more OB worry. The marketing division does not share the exact same vision as the various other 2 departments concerning the aloocation of the advertising and marketing mix twoards promotions as well as advertsing, the merchandizing and also procedures divisions do not concur over the marketing mix allowance among one another either.

Disintegration in Marketing Department: Fragmentation in between the advertising and marketing departments can be identified as an additional OB issue which might require further interest. The fact that the marketing and advertising areas in the marketing department are separated is preventing both departments from obtaining from each various other's experience as well as competence. Assimilation of advertising and marketing with retailing and operations would certainly become more difficult if the marketing department itself is degenerated which can be one more potential OB worry.

Bay Partners B Analysis

Numerous theories have actually been made use of to discuss the conditions to get additional clarity concerning the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers believe that subordinates are easy and careless, have little aspiration and also resist adjustment. The hard version of this theory stressed coercion, tight controls, hazards as well as penalties. In time it creates reduced productivity, subtle sabotage and competition (Offer, 2003). Although the circumstance at Bay Partners B is not entirely adhering to Theory X, it can be seen that brand-new hires are finding this setting rather demanding which might ultimately cause a higher inclination of the monitoring towards Theory X. According to McGregor's promoted sight, which he called Theory Y, the essential task of the administration is to arrange organizational problems to ensure that individuals can achieve their very own goals best by routing their efforts in the direction of business rewards. If people find no complete satisfaction in their work, the management would have little option however to depend on concept X and outside control (Offer, 2003). Also while analyzing Lewis's monitoring style, concept X may have been suitable in the operations department to some extent but the Advertising department would certainly require dependence on Theory Y in order to get the creativity and creativity from the teams.

Tuckman's Teamwork Theory: Regarding Lewis's issue about bringing harmony between the marketing and advertising division is concerned, this would originally lead to clash as talked about by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, during the initial stage of team advancement, people may not bond, as they are active locating their area in the team. By incorporating the marketing and advertising division's work, there might be the same preliminary detach which might cause the second phase of 'storming' where the groups challenge each other. It is just during the 3rd stage or 'norming' when they would certainly come together to share ideas before the team can bring around harmony in the fourth phase 'carrying out'.

Bridges' Change Version: According To William Bridge's theory (appendix 4), people are rather unpleasant with adjustment, which is apparent by the situation at Bay Partners B The situation can be seen as a regular training course of life if is studied based on Bridge's theory where he discusses that individuals experience 3 phases of shift when they experience modification. 'Ending, losing and Letting go', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When individuals are presented with adjustment, they get in stage one and so there might be feelings like unhappiness, unpredictability, irritation, rage, anxiety, rejection and also disorientation.The circumstance at the advertising department of Bay Partners B is comparable so Lewis can get comfy with the concept that it is not amazing behavior. In the 2nd phase, there may be a requirement to connect the void between the brand-new and old culture so Lewis might need to encounter this experience once Krasnow leaves. There might be reduced morale and also low efficiency at this phase which need to not be taken as a setback. It is throughout this phase that Lewis will certainly have to provide assistance to the division to make sure that they can find an orientation. It can be seen just how Krasnow has actually already made this shift less complicated by making Lewis obtain associated with the division a year before his real departure. According to Bridges' Model, stage three will certainly cause openness to understanding, High power and also dedication as individuals will certainly embrace the modification (Bridges, 2004).
Vrio Analysis
Maslow's Demand hierarchy: The OB issue pertaining to instability at the office has been caused firstly by the adjustment in administration as well as second of all by the reality that the merging will certainly no longer be started. Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has talks about the significance of 'security requires as being a lower degree demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to feel safe as well as untouched' goes to the 2nd degree of needs. Prior to a worker can be made to create psychologically, he needs to have his 'Physiological 'as well as 'Safety and security' needs met. This suggests that unless the employees are made to really feel secure regarding their current work status in Bay Partners B they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Bay Partners B Case Study

Ramification of Analysis.

The OB analysis has checked out various theories to comprehend exactly how to deal with the present situation at hand. The complying with three options have actually been recommended to help Lewis manage the business difficulties in the marketing department. Each of these choices has been suggested for alleviating the shift required to bring the marketing division according to the demands of the market and also for making the social adjustment that would follow when the current leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and Manufacturing functions. Combination of Advertising with Procedures.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merging days has proficiency in business-to-business marketing along with company and also retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to manage both advertising and marketing and also marketing features.

The benefit of this approach is that it will certainly incorporate both features while lowering the demand for working with an additional source for advertising and marketing. Along with this, Lewis would certainly be heading the advertising and marketing department as well as regardless her substitute would be required for the existing duty that she is executing. The downside of this choice is that exterior hiring might produce resentment from inner workers who may be considering the setting of EVP after Lewis takes over Krasnow's position.

Separating Adverting as well as Manufacturing: Offered the affordable stress as well as high quality job called for from the advertising and marketing firm, it is recommended that Lewis needs to permit the production device to be a different feature from the advertising unit. Considering that many advertising firms had these 2 functions as separate units, it makes more feeling to comply with the standard.

Combination of Marketing with Procedures: Since Lewis is currently looking after the marketing and procedures divisions simultaneously; it makes sense to incorporate both features given that she has been successfully looking after both ends. The fact that the two departments already have major differences over allotment of resources suggests that this integration might have the ability to produce consistency especially as Lewis would certainly be heading both ends.However there are various disadvantages of this relocation especially as it would place too much problem over Lewis's shoulders. The reality that Lewis has to adapt her management style for the advertising and marketing department suggests that these 2 departments would be culturally diverse. In addition to this, Lewis may not be able to apply one type of management style to both divisions which might result in inefficiency in either among the two features.


An evaluation of the 3 choices suggests that combination of advertising and operations would not be a feasible step due to the large differences between the two departments despite the fact that presently Lewis is taking care of both. While separation of the production function may have been a desirable step for the advertising and marketing division, the reality that it would mean placing a 3rd function under Lewis's wing implies this ought to be stayed clear of.

Activity Plan.
Lewis will certainly take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be hired to take Lewis's place as SVP of advertising and marketing.

Production feature will certainly remain component of advertising under advertising feature.

Lewis will divide herself from procedures.

An autonomous leadership style with employee empowerment will certainly be utilized in advertising department.

Open door plan and also emphasis on cross departmental communication will be aimed at removing disharmony.

Backup strategy.

If the combination does not exercise as prepared, a backup strategy would follow which would certainly divide the manufacturing feature from the advertising and marketing function to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the marketing department without an SVP. In that case the manufacturing function will most definitely be divided by putting it under an SVP production.