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Berendsen Island Case VRIO Analysis

CASE SOLUTION


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Berendsen Island Case Study Help

A number of locations can be recognized where FG has a competitive edge over its rivals. These areas would be evaluated making use of the Berendsen Island VIRO framework where the 'worth', 'inimitability', 'rarity' and also organization' of FG would certainly be examined in terms of its contribution in the direction of its competitive edge. The framework has been presented in appendix 3.

It can be seen that FG is providing a value-added product, which is not just a means of obtaining high margins for the business, however is beneficial for the consumer also. Smoked fish and shellfish items are considered as value-added items and so FG is definitely supplying value to the market and to the business owner in the type of high saving potential from fish items. FG's capacity to generate original Asian inspired smoked seafood products can be taken into consideration an unique ability.

The business has put barriers to entry for new entrants by urging clients to be requiring in regards to asking for their choices. Not just has this made the service unusual, it has increased the cost of entry for particular niche gamers considering that FG's diversification as well as versatility can not be matched by brand-new entrants in the short run. This highlights an additional point of inimitability.

The truth that the business is not product-orientated however is a market-orientated organisation which is flexible sufficient in its capability to get used to vibrant market scenarios recommends that its way of organizing solutions is absolutely its competitive edge. In addition to this, business is organized to make sure that it has less dependence on importers and trading companies which adds to its competitive edge as an organization in a market where smoked fish products have to be imported from various other nations.

In addition to these factors, FG's long term relationships with its consumer that has resulted in brand loyalty from their side and also the previous's continuous reinforcement of quality assurance to maintain this brandloyalty is an additional element offering it a competitive edge.

As per the Berendsen Island VIRO framework, if a company's sources are important yet can be copied quickly, it might have a short-term competitive benefit. In FG's case, it can be seen exactly how a sustained affordable benefit is possible via the company's adaptability, market-orientated strategy, endured long-termrelationships as well as ingenious skills of the business owner.