Berkshire Partners Purchase Of Rival Company A Case Study Help


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Berkshire Partners Purchase Of Rival Company A Case Study Help

Background and Facts

Berkshire Partners Purchase Of Rival Company A a workplace supplies seller for little as well as medium sized services has recently been involved in preparing for a merging with its rival Home Deport, which has actually affected performance levels in departmentswith the senior manager associated with lawful problems put forth by the federal Profession Compensation. With the Advertising and marketing Head advancing the news of his separation from the business in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the future. With difficulties in the type of a potential cultural change and also low staff member spirits, the organization requires a full reengineering effort at the advertising department.

Trouble Declaration
Porter's 5 Forces Analysis
The prospective social modification at the advertising and marketing division of Berkshire Partners Purchase Of Rival Company A is raising uncertainty in the workplace bring about different challenges for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting calculated choices given that Stapes Inc. had to abandon its strategies of merging with Workplace Deport after the Federal Trade Payment's intervention at the same time. Offered the fact that the store has a worldwide presence with branches in UK, USA, Canada and Germany, political factors in each of these countries may be able to affect efficiency or tactical goals. Federal Profession Payment's antitrust suit against the merger took up important time of the organization's senior administration suggesting that 'political' factors can have severe effects for a global organisation.

Economic Factors: Economic factors such as the emergence of local business in the international scenario suggest that Berkshire Partners Purchase Of Rival Company A is growing in an atmosphere where there is possible development of companies. Fact that store clients are mainly looking for workplace products for home workplaces recommends that the market has a climbing fad of entrepreneurs and also home based organisations.

Social factors: Social patterns in the economic climate reveal that consumers are trying to find comfort in addition to appealing costs. Market research demonstrates how the client for Berkshire Partners Purchase Of Rival Company A lacks awareness concerning finding options which can supply a combination of benefit as well as low costs.

Technical factors: Innovation plays an important function in Berkshire Partners Purchase Of Rival Company A's organisation technique specifically as the company is piloting Technology centers which would use modern technology sales as well as support in the form of memory upgrades, outer installments. (Recap of INSECT in appendix 2).

OB Issues and Effects.

Several underlying Business Habits concerns can be seen in Berkshire Partners Purchase Of Rival Company A's case as highlighted in this area.

Worries regarding cultural change: There is uneasiness regarding a social change that would certainly take place once Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Advertising with a lot of the employee already showing discontent over this prospective move. This anticipated adjustment has produced anxiety in the work environment which has been combined with the previous anxiety of preparing the firm for a possible merger with House Deport.
Pest Analysis
Difficult Task Atmosphere for Newcomers: There is lack of workers that can match the stressful environment of a busy organization. Not only does this lead to difficulty in discovering the right individuals, it places stress and anxiety on new hires as can not endure the rate and pressure that the organization expects them to bear.

Dual Coverage Lines: Novices locate this organizational culture difficult and challenging to manage especially as populated line relationships are indicated to be weaker in general and also unbiased setting as well as performance examination is still done by the solid line manager. This indicates that novices can lose clearness about their corresponding duties and also objectives specifically as populated line reporting does not maintain them in direct interaction with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had actually been guessed that the last would certainly take Krasnow's position came as an impact to her spirits. Lewis may have been capable as well as ideal for the work however the fact that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from services.

Anxiety & Job Instability: Anxiety and insecurity can be identified as two major issues that Lewis would certainly be dealing with particularly as the merger has now be cancelled and also two elderly execs of the advertising and marketing division would certainly be leaving. The whole duty of the division would be falling on Lewis's shoulders who would certainly not simply be in charge of brining concerning a cultural adjustment yet would certainly additionally need to verify herself in her brand-new function.

Inappropriate Management Style of Leader: Lewis's management design as well as its incompatibility with the advertising department's function can also be seen as an OB obstacle particularly as she has been used to dealing with concerns in the procedures division where personnel are instructed to concentrate on procedures and obtain them right. The advertising department on the other hand can be seen as a group of people who are used to being supported by Krasnow who concentrated a lot more on outcome than processes.

Interdepartmental Differences: Interdepartmental differences between three departments, advertising and marketing, merchandizing as well as procedures specifically over the allocation of the marketing mix can be recognized as one more OB problem. Although the advertising department does not share the very same vision as the various other two divisions regarding the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and operations departments do not concur over the advertising mix allowance amongst one another either.

Fragmentation in Marketing Division: Fragmentation in between the marketing and advertising divisions can be identified as one more OB issue which might need further attention. The reality that the advertising and marketing sections in the advertising and marketing department are detached is stopping both divisions from obtaining from each various other's experience and also know-how. Assimilation of advertising and marketing with merchandising as well as operations would come to be harder if the advertising division itself is broken down which can be an additional potential OB problem.

Berkshire Partners Purchase Of Rival Company A Analysis

Numerous theories have been used to explain the circumstances to obtain additional clearness regarding the circumstance at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most managers think that subordinates are passive and careless, have little aspiration and withstand change. The scenario at Berkshire Partners Purchase Of Rival Company A is not totally adhering to Theory X, it can be seen that brand-new hires are finding this atmosphere instead difficult which may eventually lead to a better disposition of the monitoring in the direction of Theory X. Also while evaluating Lewis's management design, concept X may have been suitable in the operations division to some extent however the Advertising division would require dependence on Theory Y in order to obtain the imagination as well as creativity from the groups.

Tuckman's Team effort Concept: As for Lewis's worry about bringing harmony between the marketing and advertising department is concerned, this would initially result in clash as discussed by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). Based on Tuckman's theory received appendix 3, throughout the initial phase of team advancement, people might not bond, as they are busy locating their area in the group. By incorporating the advertising and marketing department's work, there might be the same initial disconnect which might cause the 2nd phase of 'storming' where the groups test one another. Nonetheless, it is only throughout the 3rd phase or 'norming' when they would certainly come together to share ideas prior to the group can produce harmony in the 4th phase 'carrying out'.

When people are offered with adjustment, they enter phase one as well as so there may be feelings like sadness, unpredictability, disappointment, rage, concern, denial and disorientation.The circumstance at the advertising and marketing department of Berkshire Partners Purchase Of Rival Company A is comparable so Lewis can obtain comfy with the idea that it is not remarkable behavior. It is during this stage that Lewis will certainly have to provide assistance to the division so that they can locate a feeling of instructions. It can be seen how Krasnow has actually already made this change easier by making Lewis obtain entailed in the department a year before his actual separation.
Vrio Analysis
Maslow's Need power structure: The OB problem pertaining to insecurity at the work environment has actually been activated to start with by the adjustment in administration and second of all by the truth that the merger will no longer be launched. Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has goes over the relevance of 'safety needs as being a lower level need of a human for activating inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the demand to really feel safe and secure and also unharmed' goes to the second degree of demands. Prior to a worker can be made to create mentally, he needs to have his 'Physical 'and also 'Safety and security' requires satisfied. This suggests that unless the personnel are made to really feel safe regarding their current work standing in Berkshire Partners Purchase Of Rival Company A they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Berkshire Partners Purchase Of Rival Company A Case Study

Effects of Analysis.

The OB analysis has considered different concepts to comprehend how to deal with the existing situation handy. The following 3 choices have been proposed to assist Lewis deal with the business obstacles in the advertising and marketing department. Each of these choices has actually been suggested for relieving the change required to bring the advertising division in line with the requirements of the marketplace as well as for making the cultural adjustment that would certainly follow as soon as the existing leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting as well as Production features. Integration of Advertising And Marketing with Procedures.

Analysis of Alternatives.

Combination of Advertising And Marketing & Advertising And Marketing Functions: The internal advertising and marketing agency of Berkshire Partners Purchase Of Rival Company A is currently stamina for the company in regards to conserving up on overheads associated with advertising and also promotion. Since no brand-new recruitment has actually been done after Bridget Cole's departure with the coverage line being straight appointed to Krasnow for the advertising and marketing feature, this is a positive chance for incorporating the marketing and advertising functions. Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merger days has know-how in business-to-business advertising and marketing together with agency and also retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to take care of both marketing and advertising features.

The advantage of this method is that it will integrate both functions while minimizing the requirement for hiring an additional resource for advertising. In addition to this, Lewis would certainly be heading the advertising department as well as in any case her replacement would be needed for the existing role that she is performing. The disadvantage of this choice is that outside hiring may produce animosity from inner personnel who might be considering the position of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting and Manufacturing: Offered the affordable stress and also premium quality job needed from the advertising agency, it is advised that Lewis must allow the manufacturing device to be a different function from the marketing system. Since most advertising agencies had these two features as separate units, it makes even more feeling to follow the norm. Both functions might be able to concentrate on their core triggers a lot more efficiently. Nonetheless, the disadvantage of this approach would be that added prices would need to be borne for setting up different production features. Along with this, a production head may have to be worked with which could enhance overheads for the company.

Assimilation of Marketing with Operations: Because Lewis is already taking care of the advertising and marketing and also procedures divisions simultaneously; it makes feeling to incorporate the 2 features because she has actually been successfully taking treatment of both ends. The fact that Lewis has to adjust her monitoring design for the advertising and marketing department suggests that these two departments would certainly be culturally diverse.


An assessment of the three alternatives shows that combination of marketing and also operations would not be a possible step due to the large distinctions between the 2 departments in spite of the truth that currently Lewis is taking care of both. While separation of the production feature might have been a beneficial action for the advertising and marketing department, the reality that it would certainly imply putting a third feature under Lewis's wing implies this ought to be stayed clear of.

Activity Plan.
Lewis will certainly take control of the function of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of marketing and advertising.

Manufacturing function will certainly remain component of marketing under advertising and marketing feature.

Lewis will certainly divide herself from procedures.

A democratic management design with worker empowerment will certainly be made use of in advertising division.

Open door policy and focus on cross department interaction will certainly be focused on removing disharmony.

Backup strategy.

If the integration does not work out as prepared, a backup plan would certainly follow which would separate the manufacturing feature from the marketing feature to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the advertising department without an SVP. Because case the production feature will certainly be separated by placing it under an SVP manufacturing.