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Betting On Gold Using A Futures Based Gold Etf Case Study Solution

Background and Facts

Betting On Gold Using A Futures Based Gold Etf an office materials retailer for little and also average sized organisations has actually lately been involved in planning for a merging with its rival Residence Deport, which has impacted performance degrees in departmentswith the senior manager involved in legal issues presented by the government Profession Compensation. With the Marketing Head advancing the information of his separation from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the function in the near future. With difficulties in the form of a potential cultural adjustment and also reduced worker morale, the company needs a total reengineering initiative at the advertising and marketing division.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural modification at the advertising and marketing division of Betting On Gold Using A Futures Based Gold Etf is boosting uncertainty in the workplace leading to numerous challenges for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting calculated decisions given that Stapes Inc. had to desert its strategies of merging with Workplace Deport after the Federal Profession Payment's treatment while doing so. Provided the reality that the shop has a worldwide visibility with branches in UK, U.S.A., Canada and Germany, political factors in each of these countries might be able to impact efficiency or calculated goals. Federal Trade Commission's antitrust suit versus the merging took up valuable time of the company's senior management recommending that 'political' factors can have major ramifications for a worldwide company.

Economic Factors: Economic factors such as the appearance of small companies in the worldwide scenario suggest that Betting On Gold Using A Futures Based Gold Etf is thriving in a setting where there is prospective development of organisations. Along with this, fact that store customers are primarily searching for office supplies for office suggests that the market has a rising trend of business owners and home services.

Social factors: Social fads in the economic situation reveal that clients are looking for convenience along with attractive prices. Marketing research shows how the client for Betting On Gold Using A Futures Based Gold Etf lacks understanding about finding options which can offer a mix of convenience and inexpensive.

Technological factors: Modern technology plays a vital role in Betting On Gold Using A Futures Based Gold Etf's company strategy especially as the company is piloting Innovation facilities which would use modern technology sales and also assistance in the form of memory upgrades, peripheral installments. (Summary of PEST in appendix 2).

OB Issues and Symptoms.

Several underlying Organizational Habits concerns can be seen in Betting On Gold Using A Futures Based Gold Etf's case as highlighted in this section.

Concerns about social modification: There is apprehension concerning a social modification that would occur when Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising And Marketing with most of the personnel currently revealing unhappiness over this potential move. This expected change has actually produced stress and anxiety in the work environment which has actually been combined with the previous anxiety of preparing the company for a possible merger with Home Deport.
Pest Analysis
Demanding Job Environment for Newcomers: There is scarcity of employees that can match the stressful atmosphere of a hectic organization. Not just does this lead to trouble in finding the appropriate individuals, it places stress and anxiety on brand-new hires as can not stand up to the rate as well as pressure that the company expects them to birth.

Double Coverage Lines: Novices find this business society cumbersome and also tough to manage especially as populated line connections are implied to be weaker as a whole as well as objective setting and also efficiency assessment is still done by the solid line manager. This implies that newbies could lose clarity regarding their corresponding roles and also goals specifically as dotted line coverage does not keep them in direct communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had actually been hypothesized that the latter would certainly take Krasnow's setting came as an impact to her morale. Lewis may have been qualified and suitable for the job yet the reality that Kransnow's departure would certainly make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Anxiety & Task Instability: Anxiety as well as insecurity can be identified as two significant problems that Lewis would be taking care of especially as the merger has actually currently be cancelled as well as two senior execs of the advertising division would certainly be leaving. The entire responsibility of the department would be falling on Lewis's shoulders who would certainly not simply supervise of brining regarding a cultural modification but would certainly additionally have to show herself in her new role.

Incompatible Administration Style of Leader: Lewis's administration design and its conflict with the advertising and marketing division's function can likewise be viewed as an OB obstacle especially as she has actually been utilized to handling issues in the procedures department where workers are instructed to concentrate on processes and obtain them right. The advertising and marketing division on the various other hand can be viewed as a team of people that are made use of to being nurtured by Krasnow who focused much more on outcome than procedures.

Interdepartmental Differences: Interdepartmental arguments in between three departments, marketing, merchandizing as well as procedures respectively over the allocation of the advertising and marketing mix can be recognized as an additional OB concern. Although the advertising division does not share the same vision as the other 2 divisions regarding the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing as well as procedures departments do not concur over the advertising and marketing mix allowance amongst one another either.

Fragmentation in Advertising Division: Disintegration between the marketing and advertising departments can be recognized as one more OB problem which can need more focus. The truth that the advertising and marketing areas in the advertising division are detached is preventing both divisions from obtaining from each various other's experience as well as competence. Integration of marketing with merchandising as well as procedures would certainly become more difficult if the advertising division itself is broken down which can be an additional potential OB problem.

Betting On Gold Using A Futures Based Gold Etf Analysis

Different concepts have been made use of to discuss the situations to obtain additional clearness about the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of managers think that subordinates are passive as well as careless, have little aspiration and withstand modification. The difficult variation of this concept highlighted coercion, limited controls, hazards as well as penalties. Gradually it produces reduced performance, subtle sabotage and rivalry (Deal, 2003). Although the situation at Betting On Gold Using A Futures Based Gold Etf is not completely following Concept X, it can be seen that brand-new hires are finding this atmosphere rather difficult which might ultimately result in a higher inclination of the monitoring in the direction of Concept X. Based on McGregor's supported view, which he called Theory Y, the essential task of the administration is to organize business conditions to make sure that individuals can attain their own objectives best by routing their initiatives towards organizational incentives. If people find no contentment in their job, the administration would have little choice however to rely on theory X and also exterior control (Deal, 2003). Even while analyzing Lewis's management design, concept X may have appropriated in the procedures department to some extent but the Marketing division would certainly require dependence on Theory Y so as to get the imagination and creativity from the groups.

Tuckman's Teamwork Concept: As much as Lewis's problem concerning bringing harmony between the marketing and marketing division is worried, this would originally lead to clash as gone over by Bruce Tuckman in his 'Teamwork Concept'. By integrating the advertising and marketing as well as advertising division's work, there may be the same initial separate which can lead to the 2nd phase of 'storming' where the groups test one another.

When people are presented with adjustment, they enter stage one and so there might be emotions like unhappiness, uncertainty, disappointment, rage, concern, denial as well as disorientation.The scenario at the advertising department of Betting On Gold Using A Futures Based Gold Etf is comparable so Lewis can get comfy with the idea that it is not remarkable behavior. It is throughout this stage that Lewis will certainly have to offer guidance to the division so that they can locate a feeling of instructions. It can be seen just how Krasnow has actually already made this change less complicated by making Lewis obtain entailed in the department a year before his real separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has talks about the relevance of 'safety requires as being a lower degree demand of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to really feel protected and also out of risk' is at the 2nd degree of demands. Prior to a worker can be made to create emotionally, he needs to have his 'Physical 'and also 'Safety and security' requires fulfilled.

SWOT Analysis for Betting On Gold Using A Futures Based Gold Etf Case Study

Effects of Analysis.

The OB analysis has actually looked at different concepts to comprehend how to deal with the existing situation at hand. The adhering to three choices have been proposed to help Lewis deal with the business difficulties in the advertising and marketing department. Each of these choices has actually been suggested for easing the transition needed to bring the marketing department in line with the needs of the market and also for making the cultural change that would certainly comply with as soon as the present leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting and Production features. Assimilation of Advertising And Marketing with Procedures.

Examination of Alternatives.

Combination of Marketing & Advertising And Marketing Functions: The in-house marketing agency of Betting On Gold Using A Futures Based Gold Etf is already toughness for the organization in regards to saving up on expenses connected to marketing as well as promo. Considering that no new recruitment has been done after Bridget Cole's departure with the reporting line being directly assigned to Krasnow for the advertising and marketing feature, this is a positive chance for integrating the advertising and marketing features. Judith Shapiro that has actually earlier been spoken with by Lewis throughout the earlier merging days has experience in business-to-business marketing along with firm and also retail marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to take care of both advertising and marketing functions.

The benefit of this technique is that it will certainly integrate both functions while reducing the need for employing an additional resource for marketing. Lewis would be heading the marketing department and in any case her replacement would certainly be required for the present duty that she is carrying out. The downside of this option is that outside hiring might cause resentment from internal workers who may be eying the setting of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Production: Offered the competitive pressures as well as high quality work needed from the marketing firm, it is suggested that Lewis needs to allow the production system to be a separate function from the advertising and marketing system. Considering that many advertising agencies had these two functions as separate systems, it makes even more sense to follow the standard.

Assimilation of Marketing with Workflows: Since Lewis is currently taking care of the marketing and operations divisions simultaneously; it makes sense to incorporate the 2 features considering that she has been efficiently taking treatment of both ends. The truth that Lewis has to adjust her monitoring design for the marketing department recommends that these 2 departments would be culturally varied.


An assessment of the 3 options indicates that assimilation of advertising and operations would certainly not be a viable step due to the huge differences in between the two departments despite the reality that currently Lewis is handling both. While splitting up of the manufacturing feature might have been a desirable move for the advertising and marketing department, the reality that it would imply putting a 3rd function under Lewis's wing means this must be avoided.

Action Plan.
Lewis will certainly take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of marketing and advertising.

Manufacturing function will certainly continue to be component of advertising and marketing under advertising and marketing function.

Lewis will separate herself from operations.

An autonomous management design with worker empowerment will certainly be utilized in marketing department.

Open up door plan as well as emphasis on cross departmental communication will be focused on removing discord.

Contingency strategy.

If the integration does not work out as planned, a backup plan would adhere to which would certainly separate the production function from the advertising function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising department without an SVP. Because case the manufacturing feature will certainly be divided by placing it under an SVP production.