Big Ideas Inc Case Study Analysis


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Background and Facts

Big Ideas Inc a workplace products seller for tiny and medium sized businesses has recently been involved in preparing for a merging with its rival House Deport, which has influenced performance levels in departmentswith the elderly supervisor associated with legal problems put forth by the government Profession Compensation. With the Advertising and marketing Head putting forward the information of his departure from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the function in the near future. With challenges in the kind of a prospective social adjustment and also low employee morale, the organization wants a full reengineering effort at the advertising division.

Problem Statement
Porter's 5 Forces Analysis
The potential cultural change at the advertising and marketing department of Big Ideas Inc is increasing uncertainty in the workplace leading to various challenges for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting critical choices given that Stapes Inc. needed to desert its strategies of combining with Office Deport after the Federal Profession Commission's treatment in the process. Provided the truth that the shop has a worldwide presence with branches in UK, U.S.A., Canada as well as Germany, political consider each of these countries may be able to impact performance or tactical objectives. Federal Profession Compensation's antitrust match against the merging used up valuable time of the organization's elderly administration recommending that 'political' factors can have severe implications for an international organisation.

Economic Factors: Economic factors such as the appearance of small companies in the international circumstance recommend that Big Ideas Inc is growing in an atmosphere where there is potential development of organisations. In addition to this, fact that shop clients are mainly seeking workplace supplies for home offices suggests that the market has a climbing pattern of entrepreneurs as well as online organisations.

Social factors: Social patterns in the economy reveal that consumers are looking for benefit as well as attractive prices. Market research shows how the client for Big Ideas Inc lacks recognition concerning discovering services which can offer a mix of comfort and also inexpensive.

Technical factors: Technology plays an important function in Big Ideas Inc's service approach especially as the company is piloting Innovation facilities which would use modern technology sales and assistance in the form of memory upgrades, outer setups. (Summary of PARASITE in appendix 2).

OB Issues as well as Symptoms.

Numerous underlying Organizational Habits concerns can be seen in Big Ideas Inc's case as highlighted in this area.

Apprehensions about social modification: There is worry concerning a social change that would certainly take place when Todd Krasnow leaves from his setting as the Exec Vice President of Advertising with a lot of the personnel currently revealing unhappiness over this prospective move. This predicted modification has actually created tension in the work environment which has actually been paired with the previous anxiety of preparing the company for a possible merging with Residence Deport.
Pest Analysis
Difficult Work Atmosphere for Newcomers: There is scarcity of personnel that can match the difficult environment of a busy company. Not just does this bring about trouble in finding the appropriate people, it places tension on brand-new hires as can not stand up to the speed and pressure that the organization expects them to bear.

Double Reporting Lines: Newbies locate this organizational society troublesome and also hard to handle specifically as populated line partnerships are meant to be weak as a whole as well as unbiased setting as well as performance assessment is still done by the strong line supervisor. This suggests that newbies can lose clearness regarding their respective roles as well as objectives particularly as populated line reporting does not maintain them in straight communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been guessed that the latter would take Krasnow's setting came as an impact to her morale. Lewis might have been capable and appropriate for the job yet the fact that Kransnow's separation would certainly make Coles a straight report to Lewis might have been the factor for Coles' resignation from services.

Concern & Job Insecurity: Fear as well as insecurity can be determined as 2 major problems that Lewis would be handling especially as the merging has actually currently be cancelled and also 2 elderly executives of the marketing department would certainly be leaving. The whole duty of the department would be dropping on Lewis's shoulders who would not simply supervise of brining concerning a cultural modification yet would likewise need to show herself in her brand-new role.

Incompatible Monitoring Style of Leader: Lewis's monitoring design and its incompatibility with the marketing department's function can also be seen as an OB difficulty especially as she has been utilized to taking care of concerns in the procedures division where workers are shown to concentrate on processes as well as get them right. The advertising and marketing department on the various other hand can be viewed as a team of individuals that are utilized to being nurtured by Krasnow that concentrated extra on outcome than processes.

Interdepartmental Disputes: Interdepartmental arguments in between 3 divisions, marketing, merchandizing as well as procedures respectively over the allotment of the advertising and marketing mix can be recognized as another OB concern. Although the marketing department does not share the same vision as the other two departments regarding the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and also operations departments do not concur over the advertising mix allocation amongst each other either.

Fragmentation in Advertising And Marketing Division: Fragmentation between the advertising and marketing divisions can be determined as an additional OB issue which might require additional interest. The fact that the advertising and marketing sections in the marketing department are detached is protecting against both departments from getting from each other's experience and know-how. Assimilation of advertising and marketing with retailing and procedures would become more difficult if the marketing division itself is degenerated which can be one more potential OB worry.

Big Ideas Inc Analysis

Numerous theories have been made use of to discuss the scenarios to get more quality about the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that subordinates are passive and careless, have little aspiration as well as withstand modification. The circumstance at Big Ideas Inc is not totally following Concept X, it can be seen that brand-new hires are finding this atmosphere rather difficult which may at some point lead to a greater disposition of the monitoring towards Concept X. Even while assessing Lewis's management design, concept X might have been ideal in the operations division to some degree yet the Marketing division would need dependence on Concept Y in order to obtain the creativity and also creativity from the groups.

Tuckman's Teamwork Concept: Regarding Lewis's concern regarding bringing harmony between the marketing and advertising department is concerned, this would originally result in clash as gone over by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, throughout the first stage of group advancement, individuals may not bond, as they are hectic discovering their area in the team. By incorporating the marketing and advertising department's work, there might be the same preliminary separate which can bring about the second stage of 'storming' where the teams challenge one another. It is only throughout the third phase or 'norming' when they would certainly come together to share ideas prior to the group can bring about harmony in the fourth stage 'carrying out'.

Bridges' Transition Design: As per William Bridge's theory (appendix 4), individuals are quite unpleasant with change, which is evident by the situation at Big Ideas Inc The scenario can be viewed as a typical training course of life if is researched based on Bridge's theory where he discusses that people undergo three phases of transition when they experience adjustment. 'End, losing and Letting go', The Neutral Area and 'The New Starting' (Bridges, 2004). When people are presented with modification, they enter stage one and so there might be emotions like sadness, unpredictability, aggravation, anger, anxiety, rejection and also disorientation.The circumstance at the advertising department of Big Ideas Inc is comparable so Lewis can get comfy with the concept that it is not remarkable actions. In the second stage, there might be a demand to link the gap between the brand-new as well as old society so Lewis might need to face this challenge when Krasnow leaves. There might be reduced morale as well as reduced efficiency at this phase which must not be taken as an obstacle. It is throughout this stage that Lewis will need to give guidance to the department to ensure that they can discover an orientation. It can be seen exactly how Krasnow has actually already made this transition easier by making Lewis obtain associated with the department a year before his real separation. As per Bridges' Model, stage 3 will certainly cause visibility to understanding, High power as well as commitment as people will certainly welcome the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has reviews the relevance of 'safety requires as being a reduced degree requirement of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel safe and secure and out of threat' is at the second level of demands. Before an employee can be made to establish mentally, he requires to have his 'Physical 'and also 'Safety and security' requires satisfied.

SWOT Analysis for Big Ideas Inc Case Study

Ramification of Analysis.

The OB analysis has checked out numerous concepts to understand just how to handle the present scenario at hand. The complying with three choices have been suggested to assist Lewis manage the organizational challenges in the advertising and marketing department. Each of these options has been suggested for alleviating the change required to bring the marketing division according to the needs of the marketplace and also for making the cultural adjustment that would certainly adhere to as soon as the present leader leaves.

Assimilation of advertising and marketing features. Dividing Adverting as well as Manufacturing features. Combination of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Assimilation of Advertising And Marketing & Advertising And Marketing Functions: The internal advertising and marketing agency of Big Ideas Inc is already stamina for the company in regards to conserving up on overheads connected to advertising and marketing as well as promo. Given that no brand-new recruitment has been done after Bridget Cole's departure with the reporting line being straight appointed to Krasnow for the advertising function, this is a beneficial opportunity for integrating the marketing and advertising functions. Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merger days has knowledge in business-to-business advertising along with agency and retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to deal with both advertising and marketing functions.

The advantage of this method is that it will integrate both features while lowering the demand for working with an added resource for marketing. Along with this, Lewis would certainly be heading the advertising department and in any case her replacement would be needed for the current function that she is carrying out. The negative aspect of this option is that external hiring may bring about bitterness from internal personnel who may be considering the position of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and Production: Given the competitive stress and also high top quality job needed from the advertising agency, it is recommended that Lewis must allow the manufacturing device to be a separate function from the advertising system. Since a lot of advertising agencies had these 2 functions as separate units, it makes more feeling to follow the norm.

Combination of Marketing with Procedures: Given that Lewis is already taking treatment of the advertising and marketing as well as procedures departments concurrently; it makes feeling to incorporate the 2 features considering that she has actually been efficiently taking care of both ends. The reality that Lewis has to adjust her administration design for the advertising department suggests that these two departments would certainly be culturally diverse.


An examination of the 3 choices indicates that assimilation of advertising and marketing as well as procedures would certainly not be a practical move due to the substantial distinctions in between both departments although that currently Lewis is taking care of both. While splitting up of the manufacturing function may have been a beneficial step for the advertising and marketing department, the fact that it would certainly imply placing a 3rd function under Lewis's wing suggests this ought to be prevented. The assimilation of the advertising and marketing department is the most effective alternative in terms of getting the ideal results from the department. An activity plan for this alternative is gone over below.

Activity Plan.
Lewis will take over the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of marketing and advertising.

Production function will certainly remain part of marketing under advertising and marketing feature.

Lewis will separate herself from procedures.

A democratic management design with employee empowerment will be made use of in advertising department.

Open door policy and also emphasis on cross departmental interaction will be aimed at eliminating dissonance.

Backup strategy.

If the combination does not exercise as prepared, a contingency plan would certainly adhere to which would separate the production feature from the advertising feature to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the marketing division without an SVP. Because case the production function will certainly be separated by putting it under an SVP production.