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Blue River Capital Case VRIO Analysis


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Several areas can be recognized where FG has an one-upmanship over its competitors. These locations would certainly be evaluated utilizing the Blue River Capital VIRO framework where the 'worth', 'inimitability', 'rarity' and company' of FG would be evaluated in terms of its contribution in the direction of its competitive edge. The framework has actually been presented in appendix 3.

It can be seen that FG is providing a value-added item, which is not just a method of getting high margins for business, but is important for the consumer as well. Smoked seafood items are considered as value-added products and so FG is absolutely offering worth to the market as well as to the entrepreneur in the form of high conserving potential from fish items. Furthermore, FG's capacity to create initial Asian inspired smoked seafood items can be taken into consideration an inimitable ability.

Business has put obstacles to entrance for new entrants by motivating customers to be demanding in terms of requesting for their choices. Not just has this made the service unusual, it has raised the expense of entry for niche players considering that FG's diversification and adaptability can not be matched by new entrants in the brief run. This highlights another point of inimitability.

The fact that business is not product-orientated yet is a market-orientated company which is flexible sufficient in its capacity to adapt to dynamic market scenarios suggests that its method of arranging solutions is absolutely its competitive edge. Along with this, business is organized to ensure that it has much less reliance on importers and trading companies which includes in its one-upmanship as an organization in a market where smoked fish products have to be imported from other nations.

Along with these factors, FG's long-term relationships with its client that has actually caused brand commitment from their side as well as the former's consistent support of quality control to keep this brandloyalty is an extra variable providing it a competitive edge.

As per the Blue River Capital VIRO framework, if a firm's resources are beneficial but can be mimicked easily, it may have a short-lived affordable benefit. In FG's case, it can be seen exactly how a continual competitive advantage is possible through the firm's flexibility, market-orientated approach, received long-termrelationships and ingenious skills of the business owner.