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Blue Turtle Clothing Company Case Study Solution

Background and Facts

Blue Turtle Clothing Company a workplace products store for tiny as well as average sized businesses has actually lately been involved in planning for a merging with its competitor Residence Deport, which has actually influenced efficiency degrees in departmentswith the senior supervisor associated with legal problems presented by the federal Trade Payment. With the Advertising and marketing Head advancing the information of his separation from the company in one year, Jeannie Lewis, the existing head of procedures has been asked to take the duty in the near future. With challenges in the form of a possible cultural adjustment and low employee spirits, the company wants a complete reengineering effort at the advertising and marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The potential cultural change at the advertising and marketing division of Blue Turtle Clothing Company is raising uncertainty in the workplace resulting in various challenges for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing strategic decisions given that Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Compensation's intervention at the same time. Offered the fact that the shop has a global visibility with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these countries may be able to influence efficiency or critical objectives. Federal Trade Compensation's antitrust match against the merging took up useful time of the company's elderly management suggesting that 'political' factors can have significant implications for a worldwide service.

Economic Factors: Financial factors such as the appearance of small businesses in the global circumstance recommend that Blue Turtle Clothing Company is prospering in a setting where there is potential growth of businesses. Truth that shop clients are primarily looking for office products for residence workplaces recommends that the market has a rising pattern of business owners and also house based companies.

Social factors: Social trends in the economy reveal that consumers are searching for comfort in addition to eye-catching rates. Marketing research demonstrates how the client for Blue Turtle Clothing Company lacks understanding about discovering services which can offer a mix of comfort and inexpensive.

Technological factors: Modern technology plays a crucial role in Blue Turtle Clothing Company's company technique specifically as the organization is piloting Modern technology facilities which would certainly provide technology sales as well as assistance in the form of memory upgrades, outer installments. (Recap of PEST in appendix 2).

OB Issues and also Effects.

Numerous underlying Business Actions issues can be seen in Blue Turtle Clothing Company's case as highlighted in this section.

Uneasiness regarding social adjustment: There is worry concerning a social modification that would occur when Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising with the majority of the staff members already revealing discontent over this possible step. This expected change has developed tension in the office which has actually been combined with the previous stress of preparing the firm for a prospective merging with House Deport.
Pest Analysis
Demanding Task Environment for Newcomers: There is shortage of personnel that can match the demanding atmosphere of a hectic organization. Not just does this result in difficulty in discovering the right people, it places tension on brand-new hires as can not endure the pace and pressure that the company anticipates them to bear.

Double Coverage Lines: Beginners find this business culture cumbersome and tough to manage especially as populated line relationships are meant to be weak in general as well as objective setting as well as efficiency analysis is still done by the strong line manager. This implies that beginners might shed clearness regarding their respective functions as well as purposes specifically as dotted line coverage does not keep them in direct interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles although it had been hypothesized that the latter would take Krasnow's position came as a strike to her spirits. Lewis might have been qualified and appropriate for the job however the truth that Kransnow's departure would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Work Insecurity: Fear and also instability can be identified as 2 significant problems that Lewis would be managing especially as the merging has actually now be terminated and also 2 senior executives of the marketing department would be leaving. The whole duty of the division would be falling on Lewis's shoulders that would certainly not simply supervise of brining regarding a social adjustment however would likewise need to verify herself in her new role.

Inappropriate Management Style of Leader: Lewis's monitoring design and its conflict with the advertising department's duty can also be seen as an OB obstacle especially as she has been used to handling concerns in the operations division where employees are educated to concentrate on procedures as well as obtain them right. The advertising and marketing department on the other hand can be viewed as a team of individuals that are made use of to being nurtured by Krasnow that concentrated much more on output than processes.

Interdepartmental Disputes: Interdepartmental differences between 3 divisions, advertising, merchandizing and also operations respectively over the allocation of the advertising mix can be determined as an additional OB worry. The advertising department does not share the exact same vision as the various other two departments pertaining to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and operations departments do not concur over the advertising mix allotment amongst one another either.

Disintegration in Advertising Division: Disintegration between the advertising and marketing divisions can be recognized as another OB issue which can need additional focus. The truth that the advertising and marketing sections in the marketing division are disconnected is avoiding both departments from acquiring from each various other's experience and also know-how. Assimilation of advertising and marketing with merchandising and procedures would certainly come to be more difficult if the advertising department itself is degenerated which can be another prospective OB concern.

Blue Turtle Clothing Company Analysis

Different theories have been used to discuss the situations to get more quality about the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of supervisors believe that juniors are easy and also careless, have little aspiration and also resist modification. The tough variation of this theory emphasized browbeating, limited controls, hazards and penalties. Over time it creates low performance, subtle sabotage and also rivalry (Deal, 2003). Although the scenario at Blue Turtle Clothing Company is not completely following Concept X, it can be seen that brand-new hires are locating this environment rather stressful which may ultimately lead to a better disposition of the management towards Concept X. As per McGregor's advocated view, which he called Concept Y, the necessary job of the management is to arrange business conditions so that people can achieve their very own goals best by routing their efforts in the direction of business rewards. If people find no fulfillment in their work, the administration would have little selection but to rely on theory X and also exterior control (Deal, 2003). Even while evaluating Lewis's administration style, concept X might have appropriated in the procedures department to some extent yet the Advertising department would need dependence on Theory Y in order to get the imagination and also creativity from the groups.

Tuckman's Teamwork Concept: As much as Lewis's worry regarding bringing consistency between the advertising and also marketing division is worried, this would initially lead to clash as reviewed by Bruce Tuckman in his 'Team effort Theory'. By incorporating the advertising as well as advertising division's work, there may be the same initial separate which can lead to the 2nd phase of 'storming' where the groups challenge one another.

When people are offered with modification, they get in stage one as well as so there might be feelings like sadness, unpredictability, frustration, rage, anxiety, rejection as well as disorientation.The situation at the advertising division of Blue Turtle Clothing Company is comparable so Lewis can get comfortable with the suggestion that it is not phenomenal behavior. It is during this stage that Lewis will have to give guidance to the division so that they can discover a feeling of direction. It can be seen how Krasnow has already made this change easier by making Lewis get entailed in the division a year before his actual separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has goes over the value of 'safety and security needs as being a lower level requirement of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel secure and also out of threat' is at the 2nd level of requirements. Before a worker can be made to create psychologically, he needs to have his 'Physiological 'and also 'Security' needs satisfied.

SWOT Analysis for Blue Turtle Clothing Company Case Study



Effects of Analysis.

The OB analysis has actually considered different concepts to recognize just how to manage the existing situation handy. The complying with three choices have actually been recommended to assist Lewis take care of the organizational challenges in the advertising and marketing department. Each of these options has actually been recommended for easing the shift needed to bring the advertising department in accordance with the demands of the market and for making the cultural adjustment that would certainly follow once the present leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting and Manufacturing features. Assimilation of Advertising And Marketing with Procedures.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merger days has proficiency in business-to-business marketing along with company and also retail advertising and marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both marketing as well as advertising features.

The benefit of this strategy is that it will certainly integrate the two functions while lowering the requirement for working with an additional resource for marketing. Lewis would be heading the advertising division and also in any kind of case her replacement would certainly be required for the present duty that she is performing. The drawback of this choice is that exterior hiring may produce bitterness from inner workers who might be considering the setting of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting as well as Production: Offered the competitive stress and high quality job needed from the advertising agency, it is suggested that Lewis ought to permit the manufacturing system to be a separate function from the advertising device. Considering that a lot of advertising firms had these two features as different devices, it makes even more sense to comply with the standard.

Assimilation of Marketing with Workflows: Since Lewis is already taking care of the marketing as well as operations departments all at once; it makes feeling to incorporate the 2 features given that she has been effectively taking treatment of both ends. The truth that Lewis has to adjust her administration style for the marketing division suggests that these two departments would certainly be culturally diverse.

Recommendation.



An examination of the 3 options shows that combination of advertising and marketing as well as procedures would not be a feasible action as a result of the huge distinctions between both divisions although that currently Lewis is handling both. While separation of the production feature might have been a desirable action for the marketing department, the reality that it would suggest putting a 3rd feature under Lewis's wing suggests this must be avoided too. The combination of the advertising department is the most effective alternative in regards to getting the optimal arise from the division. An activity plan for this alternative is reviewed listed below.

Action Plan.
Recommendation
Lewis will certainly take control of the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will be worked with to take Lewis's place as SVP of advertising and marketing.

Production function will continue to be component of advertising under advertising feature.

Lewis will certainly divide herself from operations.

A democratic leadership style with staff member empowerment will be made use of in advertising and marketing division.

Open up door policy and also focus on cross departmental communication will be aimed at removing dissonance.

Contingency strategy.

If the combination does not work out as intended, a contingency strategy would adhere to which would divide the manufacturing function from the advertising feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the marketing department without an SVP. Because case the production function will definitely be separated by placing it under an SVP production.