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Burma Pipeline Case VRIO Analysis

CASE SOLUTION


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Burma Pipeline Case Study Help

Several locations can be recognized where FG has a competitive edge over its rivals. These areas would certainly be assessed utilizing the Burma Pipeline VIRO framework where the 'worth', 'inimitability', 'rarity' and also organization' of FG would certainly be reviewed in regards to its contribution towards its competitive edge. The structure has actually been displayed in appendix 3.

It can be seen that FG is supplying a value-added product, which is not simply a method of acquiring high margins for the business, yet is beneficial for the client too. Smoked fish and shellfish items are looked upon as value-added products and so FG is definitely supplying value to the marketplace and to the business owner in the type of high conserving capacity from fish items. Furthermore, FG's capacity to generate initial Asian inspired smoked fish and shellfish products can be thought about an inimitable ability.

The business has placed obstacles to entry for new entrants by urging consumers to be demanding in regards to asking for their preferences. Not only has this made the service rare, it has actually increased the expense of entry for specific niche players since FG's diversification as well as versatility can not be matched by brand-new participants in the short run. This highlights an additional factor of inimitability.

The reality that business is not product-orientated yet is a market-orientated business which is versatile enough in its capability to adapt to vibrant market scenarios recommends that its means of organizing services is definitely its one-upmanship. The service is organized so that it has much less dependence on importers and also trading firms which adds to its competitive side as a company in a market where smoked fish items have to be imported from various other countries.

In addition to these factors, FG's long term connections with its client that has brought about brand name commitment from their side and also the previous's continuous reinforcement of quality assurance to maintain this brandloyalty is an added aspect providing it a competitive edge.

As per the Burma Pipeline VIRO framework, if a company's sources are beneficial but can be imitated easily, it may have a momentary competitive benefit. In FG's case, it can be seen how a sustained competitive benefit is feasible through the company's versatility, market-orientated method, sustained long-termrelationships and cutting-edge skills of the entrepreneur.