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Case Of The Colored Post It Notes Case Study Analysis

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Case Of The Colored Post It Notes Case Study Solution

Background and Facts

Case Of The Colored Post It Notes a workplace products store for tiny and also moderate sized businesses has actually recently been associated with preparing for a merging with its rival Home Deport, which has impacted performance levels in departmentswith the senior manager associated with lawful difficulties put forth by the federal Trade Payment. With the Advertising and marketing Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the current head of procedures has been asked to take the function in the future. With challenges in the kind of a prospective cultural modification and low staff member morale, the organization requires a complete reengineering effort at the advertising and marketing division.

Problem Declaration
Porter's 5 Forces Analysis
The possible social change at the marketing division of Case Of The Colored Post It Notes is enhancing uncertainty in the workplace resulting in different obstacles for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting critical choices considering that Stapes Inc. needed to abandon its strategies of merging with Workplace Deport after the Federal Profession Commission's treatment while doing so. Provided the reality that the store has a worldwide visibility with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these countries may have the ability to impact performance or tactical objectives. Federal Trade Payment's antitrust suit against the merger used up important time of the company's elderly monitoring suggesting that 'political' factors can have significant implications for a worldwide organisation.

Economic Factors: Financial factors such as the introduction of small companies in the global situation recommend that Case Of The Colored Post It Notes is growing in a setting where there is potential development of businesses. Reality that shop customers are mostly looking for workplace materials for house workplaces suggests that the market has a rising pattern of business owners and also house based organisations.

Social factors: Social patterns in the economic climate reveal that consumers are looking for convenience in addition to eye-catching costs. Marketing research shows how the customer for Case Of The Colored Post It Notes lacks awareness concerning finding options which can supply a mix of ease and also inexpensive.

Technical factors: Technology plays a vital duty in Case Of The Colored Post It Notes's company method specifically as the organization is piloting Technology facilities which would provide innovation sales as well as assistance in the kind of memory upgrades, outer installations. (Summary of INSECT in appendix 2).

OB Issues and also Effects.

A number of underlying Organizational Behavior issues can be seen in Case Of The Colored Post It Notes's case as highlighted in this area.

Apprehensions concerning social adjustment: There is worry about a social modification that would certainly take place once Todd Krasnow leaves from his placement as the Exec Vice President of Advertising with most of the staff members currently showing unhappiness over this possible step. This expected change has actually developed stress and anxiety in the office which has actually been paired with the past stress and anxiety of preparing the company for a possible merger with Residence Deport.
Pest Analysis
Difficult Task Atmosphere for Newcomers: There is shortage of employees that can match the demanding environment of a hectic company. Not just does this bring about difficulty in finding the appropriate individuals, it places stress on new hires as can not endure the rate and also stress that the organization expects them to birth.

Twin Coverage Lines: Beginners discover this business society troublesome and also tough to handle particularly as dotted line partnerships are indicated to be weak as a whole and objective setup as well as efficiency evaluation is still done by the solid line supervisor. This implies that newbies could lose clearness regarding their corresponding roles and also goals especially as populated line coverage does not maintain them in direct communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles despite the fact that it had actually been speculated that the last would take Krasnow's setting came as a strike to her spirits. Lewis might have been qualified as well as proper for the work however the truth that Kransnow's departure would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from services.

Worry & Work Instability: Concern and instability can be recognized as two major issues that Lewis would be managing specifically as the merger has actually currently be cancelled and 2 senior executives of the advertising and marketing department would be leaving. The entire obligation of the department would be dropping on Lewis's shoulders who would certainly not just supervise of brining about a social change however would additionally need to show herself in her brand-new role.

Inappropriate Management Style of Leader: Lewis's management design and also its conflict with the advertising division's function can additionally be seen as an OB challenge particularly as she has been made use of to handling issues in the procedures department where workers are taught to focus on procedures and also get them. The advertising department on the other hand can be viewed as a team of people that are utilized to being supported by Krasnow that focused a lot more on result than procedures.

Interdepartmental Differences: Interdepartmental disputes between 3 divisions, marketing, merchandizing and procedures respectively over the allotment of the marketing mix can be determined as another OB problem. The advertising division does not share the exact same vision as the other two divisions pertaining to the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing and operations departments do not concur over the advertising and marketing mix allowance amongst one another either.

Fragmentation in Marketing Department: Fragmentation in between the marketing and advertising departments can be determined as an additional OB issue which might require additional focus. The fact that the advertising and marketing sections in the advertising and marketing division are disconnected is avoiding both departments from obtaining from each various other's experience as well as proficiency. Assimilation of marketing with retailing and also operations would certainly become harder if the marketing department itself is degenerated which can be an additional potential OB concern.

Case Of The Colored Post It Notes Analysis

Numerous theories have actually been made use of to describe the situations to obtain additional quality regarding the circumstance available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many managers believe that staffs are passive and also lazy, have little aspiration as well as withstand change. The difficult variation of this theory highlighted coercion, limited controls, risks and penalties. Gradually it produces low productivity, subtle sabotage as well as competition (Bargain, 2003). Although the situation at Case Of The Colored Post It Notes is not totally adhering to Theory X, it can be seen that new hires are discovering this atmosphere instead stressful which might at some point cause a higher disposition of the management towards Concept X. As per McGregor's supported sight, which he called Theory Y, the important task of the management is to organize organizational problems so that people can achieve their own goals best by routing their efforts towards business incentives. If individuals locate no complete satisfaction in their job, the monitoring would have little selection however to depend on theory X and also outside control (Deal, 2003). Even while examining Lewis's monitoring design, theory X might have been suitable in the procedures department somewhat however the Advertising and marketing department would require reliance on Concept Y so as to get the creative thinking and creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's worry about bringing harmony between the advertising and also advertising and marketing department is concerned, this would initially lead to contrast as gone over by Bruce Tuckman in his 'Team effort Concept'. By combining the advertising and also advertising and marketing department's work, there may be the very same initial disconnect which could lead to the second stage of 'storming' where the teams test one an additional.

Bridges' Shift Design: According To William Bridge's concept (appendix 4), individuals are quite unpleasant with modification, which is apparent by the circumstance at Case Of The Colored Post It Notes The circumstance can be viewed as a typical course of life if is researched according to Bridge's theory where he explains that individuals undergo 3 stages of transition when they experience modification. 'Closing, losing as well as Releasing', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When individuals exist with modification, they get in stage one and so there might be feelings like sadness, unpredictability, irritation, rage, concern, denial and also disorientation.The circumstance at the advertising and marketing division of Case Of The Colored Post It Notes is comparable so Lewis can obtain comfortable with the suggestion that it is not phenomenal behavior. In the second phase, there may be a requirement to bridge the void in between the brand-new and old culture so Lewis might have to encounter this challenge as soon as Krasnow leaves. There may be reduced morale and reduced productivity at this stage which should not be taken as a trouble. It is during this stage that Lewis will need to provide guidance to the division to ensure that they can find an orientation. It can be seen just how Krasnow has actually already made this change easier by making Lewis get involved in the department a year prior to his real separation. Based on Bridges' Design, stage 3 will bring about openness to understanding, High power and commitment as people will welcome the modification (Bridges, 2004).
Vrio Analysis
Maslow's Requirement hierarchy: The OB issue pertaining to instability at the office has actually been caused to start with by the change in monitoring and secondly by the reality that the merger will no more be initiated. Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has discusses the significance of 'protection needs as being a lower degree requirement of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the need to feel safe and secure and also safe' is at the second level of requirements. Prior to an employee can be made to create emotionally, he needs to have his 'Physical 'and also 'Safety and security' requires satisfied. This shows that unless the personnel are made to really feel protected about their existing work condition in Case Of The Colored Post It Notes they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Case Of The Colored Post It Notes Case Study



Ramification of Analysis.

The OB analysis has considered different concepts to comprehend just how to cope with the existing scenario available. The following 3 options have actually been suggested to help Lewis take care of the business obstacles in the marketing division. Each of these alternatives has been recommended for alleviating the change needed to bring the advertising and marketing division in line with the needs of the marketplace and also for making the social change that would adhere to when the existing leader leaves.

Combination of marketing and advertising functions. Separating Adverting and Manufacturing functions. Assimilation of Advertising And Marketing with Procedures.

Examination of Alternatives.

Integration of Advertising & Marketing Functions: The internal advertising and marketing firm of Case Of The Colored Post It Notes is currently toughness for the organization in terms of conserving up on expenses connected to advertising and marketing and promo. Since no new recruitment has actually been done after Bridget Cole's separation with the coverage line being straight appointed to Krasnow for the advertising feature, this is a beneficial chance for integrating the marketing and advertising functions. Judith Shapiro that has earlier been spoken with by Lewis throughout the earlier merging days has competence in business-to-business advertising along with agency as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to take care of both marketing and advertising features.

The advantage of this method is that it will certainly incorporate the two features while minimizing the requirement for working with an additional resource for advertising and marketing. Along with this, Lewis would certainly be heading the advertising department and also in any case her substitute would be required for the current duty that she is executing. The drawback of this choice is that exterior hiring might cause bitterness from interior workers that may be considering the placement of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting and Production: Given the competitive stress as well as premium quality job needed from the advertising agency, it is suggested that Lewis must permit the production system to be a separate function from the advertising and marketing unit. Because a lot of ad agency had these 2 features as separate devices, it makes more sense to comply with the norm. Both functions may be able to concentrate on their core triggers more successfully. The drawback of this approach would be that additional expenses would have to be birthed for establishing up separate production functions. In addition to this, a manufacturing head might have to be employed which could increase overheads for the organization.

Integration of Marketing with Workflows: Because Lewis is currently dealing with the advertising and marketing and also operations divisions simultaneously; it makes sense to integrate both features because she has actually been effectively dealing with both ends. The fact that the two divisions already have significant distinctions over allowance of resources suggests that this combination might be able to bring about consistency especially as Lewis would be heading both ends.However there are numerous drawbacks of this action especially as it would certainly put excessive concern over Lewis's shoulders. The truth that Lewis has to adjust her monitoring design for the advertising and marketing department recommends that these 2 departments would be culturally varied. In addition to this, Lewis might not be able to apply one sort of leadership design to both divisions which could result in ineffectiveness in either one of both features.

Recommendation.



An assessment of the three options shows that integration of marketing and operations would not be a feasible action as a result of the vast distinctions in between the two departments although that presently Lewis is handling both. While splitting up of the manufacturing feature may have been a beneficial step for the marketing division, the fact that it would indicate putting a third function under Lewis's wing suggests this need to be prevented. The integration of the marketing department is the very best option in terms of getting the optimum arise from the department. An activity plan for this choice is reviewed listed below.

Action Strategy.
Recommendation
Lewis will take control of the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be hired to take Lewis's area as SVP of marketing and advertising.

Production function will certainly stay component of advertising and marketing under advertising and marketing function.

Lewis will separate herself from procedures.

An autonomous management style with employee empowerment will be utilized in advertising and marketing department.

Open door policy as well as emphasis on cross department interaction will be focused on eliminating discord.

Contingency strategy.

If the assimilation does not work out as intended, a backup plan would comply with which would divide the production feature from the marketing feature to lower the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising department without an SVP. Because case the production feature will absolutely be separated by placing it under an SVP manufacturing.