Centre Partners American Seafoods 2003 Case Study Solution


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Centre Partners American Seafoods 2003 Case Study Analysis

Background and Facts

Centre Partners American Seafoods 2003 an office materials merchant for little as well as average sized businesses has actually recently been involved in preparing for a merger with its competitor House Deport, which has actually affected effectiveness levels in departmentswith the senior supervisor associated with legal problems put forth by the government Profession Compensation. With the Marketing Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the function in the future. With challenges in the type of a possible cultural change and also reduced worker spirits, the company needs a complete reengineering initiative at the advertising and marketing division.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural adjustment at the advertising division of Centre Partners American Seafoods 2003 is raising unpredictability in the working environment bring about numerous difficulties for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing strategic choices given that Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Profession Commission's intervention at the same time. Given the reality that the shop has an international presence with branches in UK, U.S.A., Canada and Germany, political consider each of these countries may have the ability to impact performance or critical objectives. Federal Profession Commission's antitrust fit against the merging occupied important time of the organization's elderly management suggesting that 'political' factors can have significant ramifications for an international business.

Economic Factors: Financial factors such as the appearance of small companies in the global scenario recommend that Centre Partners American Seafoods 2003 is prospering in an atmosphere where there is prospective development of businesses. Reality that store customers are primarily looking for office products for home offices recommends that the market has an increasing fad of entrepreneurs as well as residence based organisations.

Social factors: Social trends in the economic situation show that clients are trying to find convenience in addition to eye-catching rates. Marketing research demonstrates how the consumer for Centre Partners American Seafoods 2003 does not have awareness about locating remedies which can use a mix of benefit and also low costs.

Technical factors: Technology plays a vital role in Centre Partners American Seafoods 2003's organisation method particularly as the organization is piloting Technology facilities which would certainly provide modern technology sales and assistance in the kind of memory upgrades, outer setups. (Recap of BUG in appendix 2).

OB Issues as well as Manifestations.

Several underlying Business Actions problems can be seen in Centre Partners American Seafoods 2003's case as highlighted in this area.

Worries about cultural modification: There is uneasiness regarding a social adjustment that would happen as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with a lot of the employee currently revealing unhappiness over this possible action. This anticipated adjustment has actually produced stress in the office which has actually been coupled with the past anxiety of preparing the firm for a possible merger with Home Deport.
Pest Analysis
Stressful Job Environment for Newcomers: There is shortage of employees that can match the stressful atmosphere of a busy company. Not just does this lead to problem in discovering the right individuals, it places stress and anxiety on new hires as can not hold up against the speed as well as stress that the company anticipates them to bear.

Double Coverage Lines: Newbies find this business society cumbersome as well as difficult to cope with specifically as dotted line connections are meant to be weak in general as well as objective setup as well as performance analysis is still done by the solid line supervisor. This suggests that newcomers could shed clarity regarding their particular roles and also goals particularly as dotted line reporting does not maintain them in straight interaction with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles even though it had actually been guessed that the last would certainly take Krasnow's placement came as a blow to her morale. Lewis may have been capable and suitable for the job but the reality that Kransnow's separation would make Coles a straight record to Lewis might have been the reason for Coles' resignation from services.

Worry & Job Insecurity: Fear as well as insecurity can be determined as two significant issues that Lewis would certainly be dealing with particularly as the merging has now be terminated and 2 elderly execs of the advertising and marketing department would be leaving. The whole responsibility of the department would be dropping on Lewis's shoulders who would certainly not simply supervise of brining regarding a cultural modification yet would certainly additionally have to prove herself in her brand-new role.

Incompatible Monitoring Design of Leader: Lewis's management design as well as its conflict with the marketing division's function can also be seen as an OB difficulty especially as she has actually been made use of to dealing with issues in the procedures department where workers are educated to focus on processes and also obtain them. The advertising department on the various other hand can be viewed as a team of individuals who are made use of to being supported by Krasnow that focused much more on output than processes.

Interdepartmental Differences: Interdepartmental disagreements in between 3 departments, advertising, merchandizing as well as procedures respectively over the allotment of the advertising and marketing mix can be recognized as one more OB problem. Although the advertising and marketing department does not share the very same vision as the various other 2 divisions regarding the aloocation of the advertising and marketing mix twoards promotions as well as advertsing, the merchandizing and also operations divisions do not agree over the advertising and marketing mix appropriation among each other either.

Fragmentation in Advertising And Marketing Division: Fragmentation in between the advertising and marketing departments can be determined as another OB concern which could need more attention. The truth that the marketing and advertising areas in the advertising department are disconnected is stopping both departments from gaining from each various other's experience and experience. Integration of marketing with merchandising and operations would certainly come to be harder if the marketing department itself is broken down which can be one more potential OB issue.

Centre Partners American Seafoods 2003 Analysis

Numerous theories have actually been used to discuss the conditions to get additional clarity concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of managers believe that staffs are easy as well as lazy, have little passion as well as resist modification. The difficult version of this concept highlighted browbeating, tight controls, risks as well as penalties. With time it creates low efficiency, subtle sabotage and rivalry (Offer, 2003). Although the situation at Centre Partners American Seafoods 2003 is not entirely adhering to Theory X, it can be seen that brand-new hires are locating this environment instead difficult which may at some point cause a greater disposition of the management in the direction of Concept X. As per McGregor's promoted sight, which he called Concept Y, the vital job of the administration is to prepare business problems to make sure that individuals can achieve their very own goals best by routing their initiatives towards organizational benefits. If individuals find no fulfillment in their job, the management would certainly have little selection yet to count on concept X and also external control (Deal, 2003). Even while assessing Lewis's administration style, concept X might have been suitable in the operations division somewhat yet the Marketing department would require reliance on Theory Y to get the creativity and also originality from the groups.

Tuckman's Teamwork Theory: As much as Lewis's concern concerning bringing consistency between the marketing and advertising division is worried, this would initially lead to conflict as discussed by Bruce Tuckman in his 'Synergy Concept'. By integrating the advertising as well as advertising and marketing division's work, there may be the very same first detach which might lead to the 2nd phase of 'storming' where the groups test one an additional.

Bridges' Transition Model: As per William Bridge's theory (appendix 4), individuals are fairly uneasy with change, which is obvious by the scenario at Centre Partners American Seafoods 2003 The situation can be viewed as a regular course of life if is researched according to Bridge's concept where he explains that people go through three stages of change when they experience change. 'Closing, losing as well as Letting go', The Neutral Area and 'The New Starting' (Bridges, 2004). When individuals exist with modification, they get in stage one and so there might be feelings like unhappiness, unpredictability, aggravation, anger, anxiety, rejection as well as disorientation.The scenario at the marketing division of Centre Partners American Seafoods 2003 is similar so Lewis can get comfortable with the concept that it is not remarkable habits. In the 2nd stage, there may be a requirement to bridge the void in between the brand-new and old culture so Lewis may have to face this ordeal when Krasnow leaves. There may be reduced morale and low performance at this stage which should not be taken as a problem. It is during this phase that Lewis will certainly have to offer guidance to the division so that they can find an orientation. It can be seen exactly how Krasnow has actually already made this shift easier by making Lewis obtain involved in the division a year before his actual separation. According to Bridges' Model, phase three will certainly cause openness to knowing, High power and commitment as people will certainly embrace the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Pecking order' (appendix 5) has discusses the significance of 'safety requires as being a lower level demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to feel safe and out of danger' is at the 2nd degree of needs. Before a staff member can be made to create psychologically, he needs to have his 'Physiological 'and also 'Safety' requires fulfilled.

SWOT Analysis for Centre Partners American Seafoods 2003 Case Study

Ramification of Analysis.

The OB analysis has actually considered numerous concepts to comprehend just how to deal with the existing scenario at hand. The complying with three options have actually been proposed to assist Lewis manage the organizational challenges in the marketing division. Each of these choices has been recommended for alleviating the shift needed to bring the advertising division according to the demands of the market and also for making the social adjustment that would certainly comply with when the present leader leaves.

Integration of marketing and advertising functions. Separating Adverting and also Manufacturing functions. Integration of Advertising And Marketing with Workflow.

Analysis of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merger days has knowledge in business-to-business advertising and marketing along with company as well as retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to manage both advertising and also marketing features.

The advantage of this method is that it will certainly incorporate the two functions while decreasing the requirement for hiring an extra resource for advertising and marketing. Along with this, Lewis would certainly be heading the advertising and marketing department and also regardless her replacement would certainly be needed for the present role that she is carrying out. The drawback of this alternative is that outside hiring may cause bitterness from interior employees that may be looking at the setting of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting and Manufacturing: Offered the competitive stress and also high top quality job called for from the advertising and marketing company, it is recommended that Lewis should enable the production device to be a different feature from the advertising and marketing device. Since the majority of advertising and marketing firms had these two features as different units, it makes more sense to adhere to the standard.

Assimilation of Advertising with Operations: Because Lewis is currently taking treatment of the advertising and marketing and also operations divisions concurrently; it makes sense to integrate the two functions given that she has been successfully taking care of both ends. The truth that Lewis has to adjust her monitoring style for the advertising division suggests that these 2 divisions would be culturally diverse.


An assessment of the 3 options indicates that combination of advertising and marketing and also operations would certainly not be a possible step due to the substantial differences in between the 2 divisions in spite of the fact that currently Lewis is handling both. While splitting up of the manufacturing function may have been a positive action for the marketing department, the fact that it would mean positioning a third feature under Lewis's wing suggests this need to be avoided.

Action Strategy.
Lewis will take over the function of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of marketing and advertising.

Manufacturing function will continue to be component of advertising and marketing under marketing feature.

Lewis will certainly separate herself from operations.

An autonomous management style with staff member empowerment will be utilized in marketing division.

Open door plan as well as emphasis on cross departmental communication will be aimed at removing discord.

Backup strategy.

If the assimilation does not work out as prepared, a backup strategy would certainly adhere to which would certainly separate the manufacturing feature from the marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the marketing department without an SVP. In that case the manufacturing function will definitely be divided by putting it under an SVP manufacturing.