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Citibanks E Business Strategy For Global Corporate Banking 2008 Case Porter’s Five Forces Analysis

CASE SOLUTION

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Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution

Bargaining Power of Supplier:

The supplier in the Taiwanese Citibanks E Business Strategy For Global Corporate Banking 2008 market has a reduced bargaining power despite the fact that the industry has supremacy of three players including Powerchip, Nanya and also ProMOS. Citibanks E Business Strategy For Global Corporate Banking 2008 manufacturers are plain initial tools suppliers in critical alliances with foreign players in exchange for modern technology. The 2nd factor for a reduced negotiating power is the reality that there is excess supply of Citibanks E Business Strategy For Global Corporate Banking 2008 systems because of the large scale production of these leading sector gamers which has actually reduced the rate per unit and also boosted the bargaining power of the purchaser.

Threat of Substitutes & Degree of Rivalry:

The risk of alternatives out there is high given the fact that Taiwanese manufacturers take on market show global gamers like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung and Fujitsu. This shows that the marketplace has a high level of rivalry where manufacturers that have design as well as development abilities along with manufacturing proficiency might have the ability to have a higher negotiating power over the marketplace.

Bargaining Power of Buyer:

The marketplace is dominated by gamers like Micron, Elpida, Samsung and also Hynix which even more reduce the purchasing power of Taiwanese OEMs. The truth that these critical players do not enable the Taiwanese OEMs to have access to innovation shows that they have a higher negotiating power relatively.

Threat of Entry:

Risks of entry in the Citibanks E Business Strategy For Global Corporate Banking 2008 production industry are low because of the reality that building wafer fabs and also purchasing equipment is highly expensive.For simply 30,000 units a month the capital requirements can range from $ 500 million to $2.5 billion depending on the size of the units. The manufacturing needed to be in the most recent technology and also there for new gamers would certainly not be able to compete with leading Citibanks E Business Strategy For Global Corporate Banking 2008 OEMs (original equipment suppliers) in Taiwan which were able to appreciate economies of range. Along with this the current market had a demand-supply imbalance therefore surplus was currently making it tough to enable new players to appreciate high margins.

Firm Strategy:

Because Citibanks E Business Strategy For Global Corporate Banking 2008 production uses typical processes and basic as well as specialty Citibanks E Business Strategy For Global Corporate Banking 2008 are the only 2 categories of Citibanks E Business Strategy For Global Corporate Banking 2008 being made, the processes can easily make use of mass manufacturing. While this has led to availability of modern technology and scale, there has been disequilibrium in the Citibanks E Business Strategy For Global Corporate Banking 2008 industry.

Threats & Opportunities in the External Atmosphere

According to the interior as well as exterior audits, chances such as strategicalliances with technology companions or development via merger/ purchase can be discovered by TMC. A move towards mobile memory is also a possibility for TMC especially as this is a specific niche market. Hazards can be seen in the form of over reliance on international players for technology and also competition from the United States as well as Japanese Citibanks E Business Strategy For Global Corporate Banking 2008 producers.

Porter’s Five Forces Analysis